AdWeek: What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?
Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover. But there’s one question marketers in those categories face: What should they base 2021 spending on? […]
Thu, Mar 11, 2021 at 10:00 AM