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The Drum: Out of home advertising needs agreeable digital standards: programmatic Punch NY 2019

…vertising really is programmatic and how the innov… · …ve platform. How programmatic is OOH? As of … · …ched the surface of programmatic, explains Buchalt… · … served can also be programmatically transacted, a… · …ay that traditional programmatic media can’t. Wh… · …30% of revenues in the out of home space are now c… […]

thedrum.com
Mon, Jul 1, 2019 at 7:38 PM

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programmatic DOOH Campaign to Legalize Lemonade Stands (Billboard Insider)

…ange, the only true programmatic exchange for out-… · …Through an execution by Country Time’s media age… […]

billboardinsider.com
Mon, Jul 1, 2019 at 6:50 PM

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3 Reasons Your programmatic Team Is Losing You Money (MarTech Series)

…before and yet your programmatic team is most like… · …keter reported that programmatic will account for … · …e ventured into the programmatic pool as well– A… · …y available through programmatic marketplaces. … · …rs are jumping into programmatic with both feet. A… · …ia takes work and a programmatic buy is not a guar… · …it: “When you buy programmatically, it’s easy … · …our goals.” As programmatic continues to boom… · …’ve always bought programmatic inventory. A good… · …c inventory. A good programmatic team knows not al… · …t. With the rise of programmatic, the realms of di… · …nother. It’s your programmatic team’s job to f… · …ideo is what allows programmatic to excel. 3. Y… · …ROI is MIA. A good programmatic team delivers on … · … CPE, or CTRs, your programmatic team must draw cl… · …etween a lackluster programmatic campaign and a co… · …ial to back up your programmatic campaigns with th… · …fford not to. As programmatic approaches adulth… · …programmatic is more profitable than ever before a… […]

martechseries.com
Mon, Jul 1, 2019 at 12:23 AM

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The Promise of programmatic: Q&A with Steve Wing, Rubicon Project (ExchangeWire)

…s the ‘promise of programmatic’ played out the… · …t broadly speaking, programmatic advertising used … · …ght direction, with programmatic now powering the … · …to reservations and programmatic guaranteed, offer… · … about the power of programmatic audio, why it is … · …in control of their programmatic business with too… · …ExchangeWire: Has the ‘promise of programmatic�… […]

exchangewire.com
Thu, Jun 27, 2019 at 12:17 AM

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With programmatic, digital outdoor can truly reach its full potential: VIOOH’s CRO (eConsultancy)

…es, meaning outdoor programmatic is now going to b… · …ine how the term ‘programmatic’ has been misus… · …and understood that programmatic is as suited to d… · …uilding for outdoor programmatic. Outdoor, acce… · …vantage for outdoor programmatic is not purely cos… · …ansforming. With programmatic, digital outdoor … · …otential of outdoor programmatic. Research consist… · …he biggest promises programmatic can offer adverti… · …on the positives of programmatic and redefine the … · …the use of data and programmatic tools. And as a r… · … a realisation that programmatic is a suite of too… · …rtant to talk about programmatic outdoor as it is … · …The Trade Desk is not the only Demand Side Platfor… […]

econsultancy.com
Tue, Jun 25, 2019 at 8:04 PM

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The good, the bad and the ugly of programmatic advertising (Mobile Marketing)

…“If we define ‘programmatic’ as ‘the autom… · …en it’s clear why programmatic advertising is ex… · …she points out that programmatic advertising will … · …ve media are traded programmatically, more and mor… · …iven the pace which programmatic has grown in the … · …“If we define ‘programmatic’ as ‘the autom… […]

mobilemarketingmagazine.com
Mon, Jun 24, 2019 at 8:58 AM

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MediaPost: programmatic, attribution, mobile are are making digital OOH more effective and popular among media planners

…and availability of programmatic media-buying syst… · …ase in awareness of programmatic media-buying opti… · …e potential to grow programmatically. While the sh… · …f the medium bought programmatically has tripled s… · …Data and technology are fueling demand for digital… […]

mediapost.com
Sat, Jun 22, 2019 at 6:15 PM

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A preview of ad tech trends at Cannes: OOH is the bigger programmatic opportunity (ExchangeWire)

… a head of steam in programmatic. OOH, a USD$30bn … · …the early stages of programmatic adoption. And unl… · … to be connected to programmatic demand. In a r… · …– even powered by programmatic – will never be… · …ge the potential of programmatic. I see a bunch… · … post-Cannes at our programmatic OOH event in Octo… · …tead indulge in the programmatic delights of OOH.… · …While connected TV (CTV) has commanded all the tra… […]

exchangewire.com
Mon, Jun 17, 2019 at 5:40 PM

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The future of programmatic DOOH buying (Broadsign)

…in on the future of programmatic DOOH appeared fir… · …Edith Gagné, VP of development, is just one of th… […]

broadsign.com
Thu, Jun 13, 2019 at 7:14 PM

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Edith Gagné weighs in on the future of programmatic DOOH

…nd future trends of programmatic DOOH. In today’… · …ld get started with programmatic digital out-of-ho… · …wners need to adopt programmatic (and it isn’t a… · … bad thing, just as programmatic isn’t a bad thi… · … network. Embracing programmatic DOOH now, in its … · …re still unsure how programmatic fits into their b… · …rly concerned. Yet, programmatic doesn’t mean th… · … job, as leaders in programmatic DOOH, is to help … · …repare them for the programmatic shift our industr… · …ld get started with programmatic DOOH too Media bu… · …ders in omnichannel programmatic campaigns. Worki… · …Edith Gagné, VP of development, is just one of th… […]

broadsign.com
Thu, Jun 13, 2019 at 8:23 AM

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With more inventory available through platforms, programmatic DOOH buying is growing rapidly (DigiDay)

…ages of buying that programmatically.” As dem… · …emand has grown for programmatic buying for digita… · …nd 360i, it’s the programmatic team who takes bu… · …ices, the push into programmatic buying for digita… · …nvestments in their programmatic practices in gene… · …ng significantly in programmatic overall, be it vi… · …erall, be it video, programmatic out of home displ… · …r investment in the programmatic space is signific… · …pushed the need for programmatic and automation, s… · …“It’s dramatically different now than it was a… […]

digiday.com
Mon, Jun 10, 2019 at 4:59 PM

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Sean Reilly: Unlike some of our competitors, Lamar’s programmatic API has an open architecture (Billboard Insider)

When we built out API we made it very open. We’re not closed as some of our competitors are building proprietary and closed systems for their reasons. But we decided to go open. […]

billboardinsider.com
Thu, Jun 6, 2019 at 4:22 PM

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programmatic OOH success cases panel: recording from OOH 2019 conference (Video, 47:26)

Full-length recording of  the Programmatic OOH Success Cases panel at the Geopath/OAAA conference in Las Vegas May 21, 2019. […]

youtube.com
Thu, Jun 6, 2019 at 4:17 PM

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Adomni Expands Digital Out-of-Home Advertising Inventory via programmatic Partnerships with Lamar Advertising Company and Clear Channel Outdoor

…tory crossed 70,000 programmatically purchasable d… · …LAS VEGAS, June 5, 2019 — Adomni, a leading… […]

digitalsignageconnection.com
Thu, Jun 6, 2019 at 9:42 AM

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Clear Channel and Lamar make their DOOH inventory available for programmatic buying via Adomni’s platform (Mobile Marketing Mag)

…across to be bought programmatically across 70,000… · …cally across 70,000 programmatically digital scree… · …in the largest ever programmatic billboard campaig… · …any's award-winning programmatic platform," said I… · …d Wade Rifkin, SVP, programmatic, Clear Channel Ou… · …With these new additions, Adomni's out-of-home inv… […]

mobilemarketingmagazine.com
Thu, Jun 6, 2019 at 12:08 AM

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