The new capabilities of digital out-of-home advertising: programmatic
[…]
xaxis.com
Wed, Sep 4, 2019 at 2:56 AM
Wed, Sep 4, 2019 at 2:56 AM
Raw Feed & Search
Search results for “programmatic”:
Wednesday, September 4, 2019 Wed, Sep 4, 2019
Thursday, August 29, 2019 Thu, Aug 29, 2019
What is programmatic DOOH and its future (EMC Outdoor)
…nd it can be bought programmatically through a tra… · …orld as a result of programmatic will be nothing s… · …re we get into what programmatic DOOH is, it’s p… · … Most importantly, programmatic DOOH is not and w… · … the same as online programmatic. It is a differen… · …g models for online programmatic – it won’t be… · …t of talk about how programmatic is taking over. R… · …This plays well for programmatic buying as these p… · …raphic profiles. programmatic-out-of-home-digit… · … when we talk about programmatic: it’s the autom… · …e buying models for programmatic DOOH? Real Tim… · …its can we see from programmatic buying right now … · …l advertising using programmatic techniques for a … · …ying and selling of programmatic DOOH. This should… · …e traps that online programmatic did. Transparency… · …rash course in what programmatic DOOH can and cann… · …lling the myth that programmatic is cheap. The wor… · …when and why to use programmatic and how to use th… · …reative. If we view programmatic DOOH in the same … · …I vividly remember facilitating a focus group of O… […]
emcoutdoor.com
Thu, Aug 29, 2019 at 4:41 PM
Thu, Aug 29, 2019 at 4:41 PM
The Disruptive Future of programmatic Out of Home
…nd it can be bought programmatically through a tra… · …orld as a result of programmatic will be nothing s… · …re we get into what programmatic DOOH is, it’s p… · …; Most importantly, programmatic DOOH is not and w… · … the same as online programmatic. It is a differen… · …g models for online programmatic – it won… · …t of talk about how programmatic is taking over. R… · …This plays well for programmatic buying as these p… · … when we talk about programmatic: it’s the autom… · …e buying models for programmatic DOOH? Real… · …its can we see from programmatic buying right now … · …l advertising using programmatic techniques for a … · …ying and selling of programmatic DOOH. This should… · …e traps that online programmatic did. Transparency… · …rash course in what programmatic DOOH can and cann… · …lling the myth that programmatic is cheap. The wor… · …when and why to use programmatic and how to use th… · …reative. If we view programmatic DOOH in the same … · …sp; Questions about programmatic out of home and h… · …I vividly remember facilitating a focus group of O… […]
emcoutdoor.com
Thu, Aug 29, 2019 at 12:36 PM
Thu, Aug 29, 2019 at 12:36 PM
Tuesday, August 27, 2019 Tue, Aug 27, 2019
Moving Walls Acquires Digital Signage Platform Quad42, Eyes programmatic Media Opportunity for Next Billion DOOH Screens (Yahoo Finance)
Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media planning, buying, and measurement on more than 20,000 digital billboards across Asia. Quad42 Media has been supplying cloud-based digital signage software solutions to more than 75 retail chains and other commercial establishments with over 500 screens connected to the platform today. […]
finance.yahoo.com
Tue, Aug 27, 2019 at 3:14 PM
Tue, Aug 27, 2019 at 3:14 PM
Wednesday, August 21, 2019 Wed, Aug 21, 2019
The Drum: DOOH is on the path to become part of the omnichannel programmatic marketplace
…eaps forward in the programmatic marketplace, with… · …seconds when traded programmatically. As DOOH is a… · …in is that the same programmatic exchanges which p… · …DOOH is making leaps forward in the programmatic m… […]
thedrum.com
Wed, Aug 21, 2019 at 6:50 PM
Wed, Aug 21, 2019 at 6:50 PM
Tuesday, August 20, 2019 Tue, Aug 20, 2019
ExchangeWire: programmatic Will Be the Way All Media is Traded
…ing availability of programmatic DOOH inventory fr… · …y available through programmatic guaranteed or pri… · …ying these channels programmatically might not be … · …e added benefits of programmatic don’t come with… · …pen exchange. Newer programmatic channels like aud… · … to carry these out programmatically rather than v… · …ed TV campaigns via programmatic pipes – even in… · …e opportunities for programmatic are only going to… · …ing opportunity for programmatic thanks to their i… · …continue to bolster programmatic supply, then the … · … media being traded programmatically via omnichann… · … media to be traded programmatically by 2020 with … · …the way to a solely programmatic media future. Onc… · …Digital Out of Home (DOOH). The digitalisation of… […]
exchangewire.com
Tue, Aug 20, 2019 at 3:55 PM
Tue, Aug 20, 2019 at 3:55 PM
Wednesday, August 14, 2019 Wed, Aug 14, 2019
16:9: Vistar Media’s Michael Provenzano On The Rise Of programmatic DOOH
…f data, and whether programmatic is the answer for… · …programmatic media buying and selling for the digi… […]
sixteen-nine.net
Wed, Aug 14, 2019 at 3:57 PM
Wed, Aug 14, 2019 at 3:57 PM
Tuesday, August 13, 2019 Tue, Aug 13, 2019
Admytv, First US Place-Based DOOH IoT solution to Use Quividi AMP’s Sampling & Extrapolation to Trade programmatically
…trade its inventory programmatically. Admytv’s … · …nd efficiently (via programmatic exchanges, using … · …ng place-based DOOH programmatic exchanges. … · … admytv to transact programmatically. “Qu… · …ade their inventory programmatically”, said Ke-Q… · …Quividi, the leading audience & campaign intel… […]
dpaaglobal.com
Tue, Aug 13, 2019 at 12:10 PM
Tue, Aug 13, 2019 at 12:10 PM
Admytv, First US Place-Based DOOH IoT solution to Use Quividi AMP’s Sampling & Extrapolation to Trade programmatically (DSConnection)
Q […]
digitalsignageconnection.com
Tue, Aug 13, 2019 at 10:33 AM
Tue, Aug 13, 2019 at 10:33 AM
Thursday, August 8, 2019 Thu, Aug 8, 2019
Puma uses programmatic DOOH to put geo targeted ads on taxis (Marketing Dive)
… with ads delivered programmatically to screens at… · …Footwear brand Puma launched a geo targeted digita… […]
marketingdive.com
Thu, Aug 8, 2019 at 4:50 PM
Thu, Aug 8, 2019 at 4:50 PM
Wednesday, August 7, 2019 Wed, Aug 7, 2019
The Grocer: Stella’s weather-triggered digital billboard ads prove programmatic DOOH is a no-brainer for brands
By mapping out historical weather data against sales metrics for Cidre, Stella discovered a two-degree temperature rise above the monthly norm triggered a sales rise. Based on this, digital out of home posters were identified as the optimum channel, due to their proximity to store. […]
thegrocer.co.uk
Wed, Aug 7, 2019 at 5:53 PM
Wed, Aug 7, 2019 at 5:53 PM
Monday, August 5, 2019 Mon, Aug 5, 2019
Indian programmatic DOOH ad platform Lemma now offers access to 400 TagTalk DOOH screens (Exchange4Media)
…ill offer TagTalk a programmatic platform that ena… · …TagTalk is the first IoT-driven DOOH network, conn… […]
exchange4media.com
Mon, Aug 5, 2019 at 12:22 AM
Mon, Aug 5, 2019 at 12:22 AM
Friday, August 2, 2019 Fri, Aug 2, 2019
Adapt Media to sell video screen inventory in airport lounges programmatically through Broadsign (Adnews)
…s inventory will be programmatically sold to adver… · …Toronto-based out-of-home media company Adapt Medi… […]
adnews.com
Fri, Aug 2, 2019 at 4:20 PM
Fri, Aug 2, 2019 at 4:20 PM
Wednesday, July 31, 2019 Wed, Jul 31, 2019
Doohken CEO: ‘programmatic DOOH is growing strongly in China’ (Media4Growth)
… Is China ready for programmatic OOH? What we a… · …ime measurement and programmatic buying to the mar… · …Doug Pearce, CEO, Doohken Network, Shanghai talks … […]
media4growth.com
Wed, Jul 31, 2019 at 8:20 PM
Wed, Jul 31, 2019 at 8:20 PM
Tuesday, July 30, 2019 Tue, Jul 30, 2019
programmatic ad platform Kubient hires ex-Ogilvy CTO to commercialize its RTB DOOH platform (Yahoo Finance)
…nel is lacking true programmatic real-time bidding… · …udiences. Kubient's programmatic, transparent envi… · …In addition to his role as Chief Digital Officer, … […]
finance.yahoo.com
Tue, Jul 30, 2019 at 11:14 PM
Tue, Jul 30, 2019 at 11:14 PM