Raw Feed & Search

Lamar and Clear Channel Outdoor add their inventory to Adomni’s programmatic OOH buying platform (Yahoo Finance)

…tory crossed 70,000 programmatically purchasable d… · …geted and purchased programmatically. Using Adomni… · …any's award-winning programmatic platform," said I… · …d Wade Rifkin, SVP, programmatic, Clear Channel Ou… · …in the largest ever programmatic billboard campaig… · …With the new additions, Adomni's out-of-home inven… […]

finance.yahoo.com
Wed, Jun 5, 2019 at 6:32 PM

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The newly independent Clear Channel Outdoor is focusing on digitization, programmatic and campaign ROI measurement (Billboard Insider)

…dar initiative, our programmatic work. And finally… · …ultiple vendors for programmatic? We have three… · …First off, we’re seeing some large advertisers�… […]

billboardinsider.com
Wed, Jun 5, 2019 at 6:18 PM

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Is programmatic compatible with creativity in DOOH advertising? (DSConnection)

…g naysayers is that programmatic automates the eas… · …One of the oldest and continuing gripes among nays… […]

digitalsignageconnection.com
Tue, Jun 4, 2019 at 11:19 AM

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Another selling point for DOOH: one-fifth of programmatic internet display traffic is fraud (Billboard Insider)

…e: One-fifth of all programmatic online traffic is… · …e total $50 billion programmatic online market is … · …with digital online programmatic ads. Emarketer… · … of 2018, 21% of US programmatic display impressio… · …Insider’s take: One-fifth of all programmatic on… […]

billboardinsider.com
Mon, Jun 3, 2019 at 5:00 PM

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Fully programmatic DOOH campaign across seven cities in three countries runs on BroadSign Reach (AdWorld)

…d book the campaign programmatically across DOOH a… · … with Broadsign’s programmatic SSP, with the aim… · …Sziget Festival, through Harvest Digital, partnere… […]

adworld.ie
Sat, Jun 1, 2019 at 12:02 AM

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AdWeek: Hundreds of NYC Taxi Top Ad Screens Are About to Go programmatic Thanks to a Funding Boost From Google

…mounting 300 of its programmatic screens atop the … · …irefly to bring its programmatic tech to roughly 3… · … experimenting with programmatic buys within an in… · …h Rubicon. These programmatic pipes offer a cer… · …New York’s taxi-top ads have been in vogue since… […]

adweek.com
Thu, May 30, 2019 at 4:59 PM

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Kylie Jenner’s OOH campaign programmatically pushes ads to over 5.5K signs (Marketing Dive)

…is the largest-ever programmatic OOH campaign, pro… · …Dive Brief: Out-of-home (OOH) ad platform Adomni … […]

marketingdive.com
Tue, May 28, 2019 at 8:32 PM

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Independent billboard operators can now monetize their unsold inventory via Vistar Media’s programmatic DOOH buying platform (Billboard Insider)

…he Vistar Media’s programmatic monetization plat… · …The IBO COOP Marketplace has been successfully con… […]

billboardinsider.com
Sun, May 26, 2019 at 6:31 PM

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AdWeek: “Possibly the largest” programmatic DOOH campaign to date takes hold of 5800 screens in more than 1,000 cities

… buying out-of-home programmatically: Campaigns on… · ….” But because programmatic screens are bough… · …The campaign is for the 21-year-old influencer’s… […]

adweek.com
Sun, May 26, 2019 at 6:28 PM

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MediaPost: programmatic ad platform Tremor Video DSP adds inventory from GSTV DOOH network

On the DOOH side of the business, the company now counts GSTV as a platform partner. GSTV operates screens at thousands of gas stations across the country. Both GSTV and Tremor Video DSP use Dstillery data to optimize impressions. […]

mediapost.com
Fri, May 24, 2019 at 6:51 PM

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JC Decaux executives outline plans for programmatic, audience-based out-of-home category growth in Australia (CMO)

… and audience-based programmatic capability, as we… · …JC Decaux has its sights set on dominating and gro… […]

cmo.com.au
Thu, May 23, 2019 at 11:47 PM

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GSK claims to have launched the “first truly programmatic DOOH campaign in the UK” (DSConnection)

…e campaign is fully programmatic from planning thr… · …London, 23 May 2019: GSK has launched the UK’s f… […]

digitalsignageconnection.com
Thu, May 23, 2019 at 10:07 AM

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A recording of the PMD media programmatic DOOH Panel Discussion (OOHToday)

On Tuesday, April 16th, PMD Media presented its first in a series of events in 2019, with a panel discussion on the emerging world of Programmatic Digital Out of Home or pDOOH. […]

oohtoday.com
Thu, May 23, 2019 at 12:40 AM

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OOH Today’s Podcast: Digital Vs Static, National Sales And programmatic

Board Room Members: Jack Sullivan, Bob Wolfe Daniel Wilkins and Brent Baer address Outdoor Advertising’s issues of the day. […]

oohtoday.com
Tue, May 21, 2019 at 1:37 PM

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Adomni and Lightbox OOH Video Network Partner to Drive New programmatic Revenue for Shopping Mall Screens

L […]

digitalsignageconnection.com
Mon, May 20, 2019 at 9:17 AM

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