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Search results for “programmatic”:

Friday, May 17, 2019 Fri, May 17, 2019

Tuesday, May 14, 2019 Tue, May 14, 2019

The Drum: programmatic digital OOH does not spell the death of traditional, static outdoor

… How can we take programmatic advertising outdo… · …in the evolution of programmatic digital out of ho… · …ill be in charge of programmatic DOOH. That’s… · …dly moving into the programmatic space, the majori… · … the advancement of programmatic and the prolifera… · …2020 be the year of programmatic outdoor? Just … · …y who have embraced programmatic outdoor and have … · …ay that the year of programmatic digital out-of-ho… · …ve seen successful programmatic digital out-of-ho… · …The Drum spoke to Adam Green, senior vice presiden… […]

thedrum.com
Tue, May 14, 2019 at 9:04 PM

Monday, May 13, 2019 Mon, May 13, 2019

programmatic in OOH light years away… or is it? (Media Online)

…sector is ready for programmatic, but it’s defin… · …ll have been bought programmatically in 2018. Acco… · … momentum” behind programmatic out of home (prOO… · …ave come to rely on programmatic as the primary wa… · …sector is ready for programmatic, and even if it w… · …t of home inventory programmatically.… · …Out of home media owners are divided on whether th… […]

themediaonline.co.za
Mon, May 13, 2019 at 10:20 PM

Thursday, May 9, 2019 Thu, May 9, 2019

Wednesday, May 8, 2019 Wed, May 8, 2019

ExchangeWire: programmatic Technology Is Fueling Growth in OOH Advertising

…IOOH, discusses how programmatic is affecting the … · …the introduction of programmatic technology to out… · …ation, and in turn, programmatic, promises to take… · …re that the term ‘programmatic’ is well define… · …oss the outdoor and programmatic industries, inclu… · …lled by digital and programmatic trading and techn… · …rstood; this is not programmatic as digital buyers… · … crucial to educate programmatic practitioners on … · …on the positives of programmatic and redefining th… · …– even powered by programmatic – will never be… · …raditional usage in programmatic and digital – t… · …ir budgets, because programmatic will enable granu… · …. For media buyers, programmatic DOOH really does … · …Sue Hunt, chief revenue officer of VIOOH, discusse… […]

exchangewire.com
Wed, May 8, 2019 at 6:39 PM

Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory.

…rding to eMarketer, programmatic buying represente… · …ive vision for open programmatic DOOH trading arou… · …to get started with programmatic DOOH,” said Edi… · …adsign’s existing programmatic foundation and ma… · … customized SSP for programmatic digital out-of-ho… · …hrough a self-serve programmatic platform. Launche… · …Combined offering to further streamline automated … […]

dp-aa.org
Wed, May 8, 2019 at 8:51 AM

Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory.

…rding to eMarketer, programmatic buying represente… · …ive vision for open programmatic DOOH trading arou… · …to get started with programmatic DOOH,” said Edi… · …adsign’s existing programmatic foundation and ma… · … customized SSP for programmatic digital out-of-ho… · …hrough a self-serve programmatic platform. Launche… · …Combined offering to further streamline automated … […]

dpaaglobal.com
Wed, May 8, 2019 at 8:51 AM

Tuesday, May 7, 2019 Tue, May 7, 2019

Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory

…rding to eMarketer, programmatic buying represente… · …ive vision for open programmatic DOOH trading arou… · …to get started with programmatic DOOH,” said Edi… · …adsign’s existing programmatic foundation and ma… · … customized SSP for programmatic digital out-of-ho… · …hrough a self-serve programmatic platform. Launche… · …Combined offering to further streamline automated … […]

broadsign.com
Tue, May 7, 2019 at 11:02 PM

Sunday, May 5, 2019 Sun, May 5, 2019

Thursday, May 2, 2019 Thu, May 2, 2019

WARC: How to keep DOOH clear of the programmatic pitfalls of online advertising

…tion of digital and programmatic techniques and te… · …ology, meaning that programmatic digital out-of-ho… · …ithout the problems programmatic has caused online… · … more specifically, programmatic DOOH, interrogati… · …lled by digital and programmatic trading and techn… · …sibility offered by programmatic would resonate wi… · …ia. Now digital and programmatic technologies are … · …on the positives of programmatic and redefining ex… · …er from established programmatic norms, in a one-t… · … optimistic because programmatic DOOH doesn’t se… · …We must ensure that programmatic DOOH doesn’t be… · …nning and buying of programmatic DOOH is well vers… · …ing too late to the programmatic party to play, co… · …A new report by VIOOH argues that out-of-home stan… […]

warc.com
Thu, May 2, 2019 at 8:03 PM

Street Fight Mag: programmatic OOH Is Real. Why Isn’t Your Agency Using It More?

…rsistent rumor that programmatic Out of Home (OOH)… · …ing under the hood, programmatic OOH is merely an … · …the cornerstones of programmatic marketplaces. Mar… · …ted the adoption of programmatic technology in OOH… · …% of DOOH is bought programmatically, yet soon thi… · … to become majority-programmatic. Just as online d… · … The belief that programmatic OOH is bogus is p… · …ess and adoption of programmatic OOH, as well as d… · …expectations of how programmatic tactics should be… · …ctical application, programmatic OOH should (and w… · …on process (just as programmatic should not be use… · …e Home Depot to use programmatic in place of selec… · …ous sense. Instead, programmatic DOOH can compleme… · …t prices. Today, programmatic OOH is still a re… · …s. As buying OOH programmatically becomes more … · …r sets (digital and programmatic) will drive compe… · … at Vistar Media, a programmatic technology compan… · … are experts in the programmatic out of home space… · …There seems to be a persistent rumor that programm… […]

streetfightmag.com
Thu, May 2, 2019 at 7:59 PM

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