A preview of ad tech trends at Cannes: OOH is the bigger programmatic opportunity (ExchangeWire)
While connected TV (CTV) has commanded all the trade headlines, one well-established legacy sector has been quietly building a head of steam in programmatic. OOH, a USD$30bn (£23.8bn) ad market, is now in the early stages of programmatic adoption. And unlike CTV it has an abundance of supply ready to be connected to programmatic demand. […]
Mon, Jun 17, 2019 at 5:40 PM