…sian region's first programmatic campaigns for Dom… · …Pixel Media Inovasi, a part of Warna Warni Media g… […]
…ll read about how programmatic methods offer a m… · …In our State of the Nation white paper you’ll re… […]
…s of discussion was programmatic OOH. It was a “… · …Last week the OAAA Innovations Committee met for i… […]
…gital outdoor media programmatically, delivering c… · …f growth, fueled by programmatic technology,” sa… · …With automated, performance-based targeting and da… […]
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…The advent of programmatic trading has revolutioni… · …l down exactly what programmatic outdoor advertisi… · …lar DOOH and online programmatic. We’ll consider… · …nd disadvantages of programmatic for OOH advertisi… · …igns that have used programmatic to its greatest e… · …ll consider where programmatic outdoor is going … · …The advent of programmatic trading has revolutioni… […]
…orate and build the programmatic ecosystem by marr… · …s brands accelerate programmatic adoption of OOH b… · …owever, an advanced programmatic stack (DMPs, DSPs… · …. With the power of programmatic, DOOH is an autom… · …ting screens to the programmatic ecosystem,” men… · …The workshop began with insights from Rachana Lokh… […]
… ... much of the programmatic activity is still… · …fits of transacting programmatically. Enter open a… · …y traders. However, programmatic DOOH trading on a… · …hich is how much of programmatic DOOH currently op… · …e the benefits that programmatic promised the indu… · …By Adam Green, SVP and GM, Broadsign Reach. ...… […]
… technology to make programmatic happen.” Loc… · …om and Xaxis to add programmatic OOH and serve dyn… · … plan and execute a programmatic campaign on 748 d… · …in these pioneering programmatic OOH campaigns inc… · …The Singapore-based ad tech company automated the … […]
…dsign Reach data, 3 programmatic findings appeared… · …programmatic DOOH is about data. We’ve reached t… […]
… Competition among programmatic DOOH providers. … · …Questions covered: Competition among programmatic… […]
…rs. But how does programmatic advertising work?… · …To put it simply, programmatic advertising is ab… · …f data.” “In programmatic, using a combinat… · …With the advent of digitalisation, new channels su… […]
…cting DOOH networks programmatically Unsurprisingl… · …minant force in the programmatic marketspace. Mult… · …r higher resolution programmatic setups are far le… · …walls are available programmatically, but you need… · …rtion (6.2%) of the programmatic traffic is 1080p … · …mmon selections for programmatic CPMs by venue typ… · …ue to a more mature programmatic market, more soph… · …debates rage within programmatic DOOH as to what w… · …ect sales teams and programmatic sales teams are s… · …en direct sales and programmatic remains the sole … · … upon themselves to programmatically evangelize th… · … sophisticated with programmatic DOOH, even while … · …eterministic for NA programmatic DOOH to catch up,… · … to dig deeper into programmatic buying? Check out… · …programmatic DOOH is about data. We’ve reached t… […]
The campaign serves dynamic creatives in real-time on outdoor billboards, triggered by weather events, to make it contextually relevant to the viewers. In-order to familiarize the audiences with the villains (the Elementals), the campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding. […]
Marketers are progressing from issues of brand safety to “suitability” by demanding third-party verification from partners and generally becoming more sophisticated when evaluating and executing contextual alignments. Yet marketers continue to grapple with finding the tools that deliver the right environment without sacrificing reach or effectiveness. […]
