With programmatic, digital outdoor can truly reach its full potential: VIOOH’s CRO (eConsultancy)
The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this year. Between them, the biggest and best-known DSPs, they have relationships with all the major holding companies and independent agencies, meaning outdoor programmatic is now going to be a more accessible and addressable medium for advertisers. […]
Tue, Jun 25, 2019 at 8:04 PM