ExchangeWire: A recap of the ATS London 2019 conference: “a lot of companies are pitching programmatic OOH, and have oversold and under-delivered”
2019 marked a decade since the inaugural ATS London event. The most fiery debate came towards the close of the day, revolving around the central question of what programmatic means for OOH. Lindsay Rowntree oversaw Seun Odeneye, managing director UK, Cadreon, facing off against both Nick Halas, global head of strategy, Posterscope, and Sophie Pemberton, group strategy director, Talon Outdoor. […]
Thu, Sep 19, 2019 at 8:17 PM