Programmatic lessons for the OOH industry (AdNews)
By MediaCom programmatic director Ben Whall. Digital out of home (DOOH) has long been identified as the next channel set to go through a programmatically powered evolution. Earlier this year the Outdoor Media Association (OMA) announced that, for the first time, DOOH revenue now accounts for the majority of the total OOH market. […]
Thu, Sep 12, 2019 at 6:17 PM