TV, out-of-home and audio are old, but in programmatic advertising, they are “emerging channels” (Marketing Mag)
Yun Yip, VP partnership development and country manager at MediaMath ANZ. Digital – and the subsequent fragmentation of media channels – has driven the shift from traditional media executions to the programmatic sphere. It is now moving us closer to the point at which brands will be able to execute most elements of an advertising campaign in a unified manner. […]
Tue, Oct 29, 2019 at 11:22 PM