Vistar Media makes programmatic DOOH inventory available via world’s leading omnichannel demand-side platforms (DSPs) (BusinessWire)
Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side DOOH platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms. […]
Wed, Oct 9, 2019 at 7:31 PM