Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive. […]
Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]
Indoor advertising companies Newad and Zoom Media have swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments. Financial terms of the deal were not disclosed. […]
A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. […]
CHICAGO--(BUSINESS WIRE)--NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced that VUKUNET, its ad serving platform for the Digital out of Home (DOOH) industry, has expanded its presence in the DOOH market to more than 1.8-billion ad impressions in 100,000 locations since launch. […]
DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]
NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. […]
Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
TPN created unique channel content for Bank of America that promotes a powerful mobile banking feature in order to help spread the word about convenient banking options. […]
Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
UK airport advertising specialist Eye Airports has teamed up with two prestigious car manufacturers for high-profile advertising campaigns at Manchester Airport. […]
Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, is today announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. […]
What are some of the innovative content tactics being used successfully to drive and improve sales? […]
