Ad Market Remains Flat in April; Digital Media Surges; OOH Up (mediavillage)
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
Fri, Jun 5, 2015 at 1:44 AM