TBWA \ MEDIA ARTS LAB Los Angeles and Apple Cupertino have been awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2015 – sponsored for the sixth consecutive year by Clear Channel Outdoor – for Apple’s ‘World Gallery’ campaign for iPhone 6. […]
In the run up to the launch of the 2015 Digital Creative Competition, Ocean and Campaign are at Cannes Lions speaking to industry ambassadors throughout the week about their perceptions of Digital Out of Home, and how the medium has evolved for the better. […]
innovate Chicago’s Shedd Aquarium is celebrating its latest exhibit, Amphibians, with vibrant and scientifically accurate models of frogs and salamanders on bus shelters throughout the city. Perched atop a bed of turf, these amphibians – created by Shedd Aquarium’s in house sculptor – provide striking examples of some of the more than forty species in the Amphibians exhibit. […]
Chicago’s Shedd Aquarium is celebrating its latest exhibit, Amphibians, with vibrant and scientifically accurate models of frogs and salamanders on bus shelters throughout the city. Perched atop a bed of turf, these amphibians – created by Shedd Aquarium’s in house sculptor – provide striking examples of some of the more than forty species in the Amphibians exhibit. […]
JCDecaux SA, has completed the acquisition of Continental Outdoor Media in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]
Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]
Using MYKI, the ticket to travel on Melboure's trains, trams, and buses, commuters can donate to the cause by tapping the digital display. […]
Earlier this month, when Larry Page announced that Google was launching a new startup called Sidewalk Labs to develop and incubate technology for cities, many wondered what the company wanted with an industry that is so much less sexy than any of its other so-called “moonshot” projects, like developing the self-driving car or, you know, curing death. Now, that fuzzy logic is coming into focus. […]
Technology has become the friend of out of home (OOH) advertising, and media owners in Africa have converted every challenge into an opportunity to benefit the medium. So said Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media, at the 56th FEPE Congress. […]
In May out of home advertising shot up by 8 percent compared to the same time last year, according to data from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies. That was much faster than the 2 percent growth pace for overall advertising last month. […]
There are some outdoor campaigns that may have your lips stirring into a smile as you pass them, and then are some that just make you stop dead in your tracks and go ‘wow’. […]
Royal Bafokeng Holding (RBH) has acquired a 30% stake in Continental Outdoor Media, alongside French company JC Decaux, which will hold the remaining 70%, the companies announced on Monday. Continental Outdoor Media is the largest outdoor advertising company in Africa, with advertising spots that include Gautrain stations in Gauteng. […]
Today a colleague asked what my opinion was for the future of OOH advertising in 2050? It is a fascinating question that in my opinion cannot be answered without considering the macro factors that will shape our planet over the next 35 years. 35 years into the future is a really tricky magnitude of time to predict and Amara’s Law instantly springs to mind. […]
One of the country’s biggest cities is about to have a lot less outdoor advertising space, as the Philadelphia City Council moves to reduce the number of billboards as part of a campaign against “visual clutter” in the City of Brotherly Love. […]
Out-of-home media (OOH media), worth Rs 1,039 billion in market size, is highly unorganized and out-of-date. Acquiring any information related to outdoor advertising is a daunting task. The duplicity of information, varied prices for the same space, and lack of information regarding traffic are some of the major problems that riddle the sector. […]
