How Contextual, Real-Time Data Drives DOOH Ad Campaign Screens (screenmediadaily)
DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]
Mon, Jun 8, 2015 at 3:31 PM