Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced. […]
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings. Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK. […]
For the first time since its launch nine years ago, invidis consulting will join forces with Integrated Systems Events to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. While OVAB Digital Signage Summit Europe has a new name, it will still be adhering to the same successful event structure adopted during previous years. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
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The cinema network of 542 screens in 69 locations is adding an additional 800 displays in 2015. Sao Paulo, Brazil. Global digital signage software and solutions provider, BroadSign International, LLC, is powering the launch of Flix Media Corporation in Central and South America. […]
Exterion Media has launched its Tech Research Hub, a free interactive online dashboard to help marketers understand the tech preferences and habits of today’s urban consumer. […]
The creative media company has rolled out digital billboard-sized screens in Australian shopping centers. […]
JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham. Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens. […]
Outdoor media provider oOh!media’s roll-out of large format digital billboards across Australia continues this week, with the addition of three massive, full-motion screens inside key, high-end mega retail shopping centres. […]
Almost one half (50%) of shopper purchases are unplanned according to a new Shopper Study *, offering opportunities for advertisers to influence brand decisions on the path to purchase. With shoppers spending more than half their day outside the home, OOH advertising garners high attention levels with almost eight out of ten shoppers saying they notice OOH advertising. […]
SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. […]
By Outdoor Plus' Jonathan Lewis (sponsored feature). The fact that we can now deliver messages quicker than press to an audience bigger than TV at a time when the audience is at their most receptive is truly revolutionary. This is only the beginning. […]
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. […]
