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Out-of-Home Marketing Association of Canada Announced 2014 OOH Award Winners in the CPG Category

The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]

omaccanada.ca
Mon, May 25, 2015 at 4:25 PM

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The Real World: Posterscope’s monthly OOH ad market update, May 2015

The Real World is Posterscope’s monthly out-of-home ad market update that features the latest facts and figures, new industry developments and some great OOH campaigns. […]

slideshare.net
Mon, May 25, 2015 at 4:07 PM

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Effect of OOH on transport explored by KBH study (outputmagazine)

KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]

outputmagazine.com
Mon, May 25, 2015 at 4:05 PM

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Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]

Mon, May 25, 2015 at 2:24 AM

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The old billboard gets the flick as digital OOH advertising takes over (cmo)

Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]

cmo.com.au
Fri, May 22, 2015 at 1:43 AM

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invidis: Ad sales house Goldbach launches Prime Screen by packaging DooH, Online and TV

Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]

invidis.de
Fri, May 22, 2015 at 1:41 AM

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Tips for negotiating OOH ad buys

If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]

oaaa.org
Thu, May 21, 2015 at 8:00 PM

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TOMS #WithoutShoes charitable DOOH campaign (DSToday)

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digitalsignagetoday.com
Thu, May 21, 2015 at 6:02 PM

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invidis: YouTube can be major push for DooH

One of the main challenges of digital out of home aka public video is awareness with creative agencies. Even if advertisers are willing to include DooH in their campaign, creative agencies are often not able to leverage all the technical options available with DooH. One trending media platform could raise awareness also for public video of moving images on public screens: YouTube. […]

invidis.de
Thu, May 21, 2015 at 5:53 PM

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16:9: German Digital OOH Campaign Aims At Women; Tells Men To Move On

The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]

sixteen-nine.net
Thu, May 21, 2015 at 9:39 AM

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MediaWeek: Tomorrow’s world of DOOH advertisingt by Tim Bleakley

Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe. Digital out-of-home is going global – and advertisers are using it to showcase their most innovative work. […]

mediaweek.co.uk
Tue, May 19, 2015 at 6:38 PM

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Mark Boidman’s presentation on the state of the DOOH industry (free pdf)

DOOH industry advisor Mark Boidman of Peter J. Solomon Company (PJSC) gave this presentation at the 2015 OAAA-TAB National Convention + Expo last week. […]

Tue, May 19, 2015 at 6:22 PM

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Docs: Mark Boidman’s Digital OOH Industry Analysis

  M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the money out there in advertising. […]

sixteen-nine.net
Tue, May 19, 2015 at 4:32 PM

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MediaPost: Lifetime’s ‘Marilyn Monroe’ Campaign Targets NYC Subway Riders With New OOH Technology

On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]

mediapost.com
Tue, May 19, 2015 at 11:28 AM

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OOH creative contest: Design #TheUltimateCanvas for Primesight

How would it feel if your artwork made an entire city stop in their tracks? Primesight is inviting artists, designers, illustrators, photographers and innovators from around the world to create artwork that will be displayed on the 'Ultimate Canvas’ and have their work become part of a city's visual landscape. […]

talenthouse.com
Mon, May 18, 2015 at 10:46 AM

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