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It’s Big and it’s Clever: DOOH is Delivering Engagement at Scale (source – Linkedin)

By Neil Morris. DOOH is delivering intelligent advertising at real scale every day and great progress has taken place over the past 10 years, the same 10 years that Grand Visual has been getting busy. We’re extremely proud of the work we’ve done over that time to break new ground and pioneer the use of creative technology and of execution technique. […]

linkedin.com
Fri, Jun 19, 2015 at 1:25 AM

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JCDecaux has acquired Africa’s largest OOH media owner Continental Outdoor Media (jcdecaux)

JCDecaux SA has completed the acquisition of Continental Outdoor Media, the leader in outdoor advertising in Africa, in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]

Fri, Jun 19, 2015 at 1:17 AM

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From the 56th FEPE Congress: Technology enhances OOH in Africa (themediaonline)

Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed the way out of home (OOH) companies do business on the African continent at the 56th FEPE (International out of home adverting association) Congress, titled ‘Your Audience is Waiting’. […]

themediaonline.co.za
Fri, Jun 19, 2015 at 12:51 AM

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Ad Spending on TV Falls In May, OOH Up by 8 Percent, Says SMI (broadcastingcable)

Among the traditional media, out of home media posted an 8% increase. Total advertising was up 2% in May with digital providing most of the lift by growing at a 24% clip. Video sites showed a 29% gain, social media jumped 56% and internet radio was up 44% Digital now controls a 30% share of media spending, up five percentage points from a year ago. […]

broadcastingcable.com
Thu, Jun 18, 2015 at 12:22 AM

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The state of OOH: JCDecaux and Clear Channel have given advertising posters a digital boost (ibtimes)

In Paris 56 years ago, a number of outdoor advertising companies came together to form a trade association called FEPE, standing for Federation European Publicite Exterieur. The same group came together in Budapest earlier in June, this time as FEPE International, to discuss and celebrate the success of what has been renamed "out of home" (still Publicite Exterieur, if you think about it). […]

ibtimes.co.uk
Wed, Jun 17, 2015 at 1:04 AM

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Future OOH Advertising Will Know You’re Looking At It (psfk)

The future of outdoor advertising is digital. Digital out of home technology can now put screens the size of a theatre in places where billboards used to be, and replace all of the signage on public transport or in your local shopping centre with moving, dynamic screens that look 1000x more compelling than a poster. […]

psfk.com
Wed, Jun 17, 2015 at 1:02 AM

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Chinese OOH Ad Operator AirMedia’s Shares Tumble on News of 75% Stake Sale in Advertising (nasdaq)

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nasdaq.com
Tue, Jun 16, 2015 at 5:26 PM

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OUTFRONT Media and DC Metro Transit Launch DOOH Advertising Pilot Program (press release)

OUTFRONT Media Inc. has partnered with the Washington Metropolitan Area Transit Authority ("WMATA") to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area. […]

marketwatch.com
Tue, Jun 16, 2015 at 12:27 AM

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OOH Campaign Promotes Music, Food and Fun at Newark Festival

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ssuchronicle.com
Tue, Jun 16, 2015 at 12:11 AM

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Chinese OOH ad operator Air AirMedia to Sell 75 Percent Equity Interest of its Advertising Business (press release)

AirMedia Group Inc. (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China have entered into a definitive equity interest transfer agreement with Beijing Longde Wenchuang Fund Management Co., Ltd. […]

stockhouse.com
Tue, Jun 16, 2015 at 12:01 AM

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Fuller’s ‘Find Flavour’ OOH campaign targets East Londoners (campaignlive)

Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London. The brewer’s 'Find Flavour' campaign is marketing its Frontier craft lager brand at 25- to 45-year-old men who are "renowned for trying new things and exploring new flavours". […]

campaignlive.co.uk
Mon, Jun 15, 2015 at 7:20 PM

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State-of-the-art motion capture installation is industry-first for airport advertising (pioneeringooh)

To drive brand awareness and recall, and as the centrepiece of a multi-million dollar global campaign, EMC launched a state-of-the art motion capture and projection installation named the Hybrid Cloud Walk. […]

pioneeringooh.com
Fri, Jun 12, 2015 at 4:06 PM

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Exterion Media Netherlands launches new Digital OOH estate (exterionmedia)

Exterion Media has become the leading Digital Out-of-Home (OOH) media company in the Netherlands with the introduction of a brand new digital estate. Launch partners Google, Coca-Cola, Amstel, T-Mobile and UPI are the first advertisers to be displayed on the 70” screens at a premium new location - the IJhal at Amsterdam Central Station. […]

exterionmedia.com
Fri, Jun 12, 2015 at 7:31 AM

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FEPE Congress on OOH creative: ‘Simple’ may be out of fashion but it’s the way forward says Dave Trott (moreaboutadvertising)

Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. […]

moreaboutadvertising.com
Fri, Jun 12, 2015 at 2:21 AM

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56th Annual FEPE Congress “Your Audience is Waiting”, June 10-12, 2015, Budapest (pioneeringOOH)

The 56th FEPE Congress, titled “Your Audience is Waiting”, is held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest, and consists of 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]

pioneeringooh.com
Thu, Jun 11, 2015 at 10:01 AM

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