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TPS Engage DSP adds ad screen inventory from Broadsign Reach platform to its global programmatic DOOH offering

…al screen inventory programmatically available via… · …The new integration extends the international digi… […]

broadsign.com
Thu, Jan 16, 2020 at 3:57 PM

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Broadsign and TPS Engage Enhance Global programmatic and Dynamic DOOH Access

…dens international, programmatic dynamic DOOH inve… · …eamlines contextual programmatic ad transactions. … · …New technology integration broadens international,… […]

dpaaglobal.com
Thu, Jan 16, 2020 at 11:09 AM

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Broadsign and TPS Engage Enhance Global programmatic and Dynamic DOOH Access

…dens international, programmatic dynamic DOOH inve… · …eamlines contextual programmatic ad MONTREAL and N… · …New technology integration broadens international,… […]

digitalsignageconnection.com
Thu, Jan 16, 2020 at 9:09 AM

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Broadsign and TPS Engage Enhance Global programmatic and Dynamic DOOH Access

…dens international, programmatic dynamic DOOH inve… · …eamlines contextual programmatic ad transactions … · …al screen inventory programmatically available via… · …, launch successful programmatic DOOH campaigns. F… · …New technology integration broadens international,… […]

broadsign.com
Thu, Jan 16, 2020 at 8:45 AM

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COO of outdoor ad agency MOMs shares insights on programmatic DOOH in India (Exchange4Media)

…lace uniformly then programmatic will be the futur… · …“We are still at a nascent stage as far as DOOH … […]

exchange4media.com
Thu, Jan 16, 2020 at 12:10 AM

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Kolkata-based Enkon OOH deploys a 600-screen programmatic DOOH network that spans Delhi, Mumbai, Pune, Bangalore & Kolkata (Media4Growth)

…p; Kolkata now have programmatic DOOH ad screens. … · …200 cafes, 100 fine dining restaurants and lounge … […]

media4growth.com
Mon, Jan 13, 2020 at 12:10 AM

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Security expert predicts that programmatic DOOH will attract hackers they way programmatic did online (MarTech Series)

…een trending toward programmatic. We’ve already … · … actors move toward programmatic when it exploded … · …rs, often employing programmatic delivery. As thes… · …Bryan Taylor, AdSecure. programmatic DOOH Attra… […]

martechseries.com
Sat, Jan 11, 2020 at 8:41 PM

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The Thing Holding Back programmatic DOOH Growth in 2020 Is FEAR (Linkedin)

… from? A lack of programmatic education: Teach … · …home people are not programmatic people and progra… · …rammatic people and programmatic people are not ou… · …rocesses surfacing, programmatic DOOH can be an ic… · …media is transacted programmatically, tactics shif… · … explain the why of programmatic - why programmati… · … programmatic - why programmatic can and will make… · …nother kickstart to programmatic in this channel i… · …uncertainty for the programmatic chain. The freque… · … a new channel like programmatic DOOH. But, it … · …e we ran a bunch of programmatic creatives on the … · …Matthew Mercuri, Product Owner at Broadsign. Wh… […]

linkedin.com
Thu, Jan 9, 2020 at 5:29 PM

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Case Study: Evergreen Trading’s programmatic DOOH Campaign Results in a 21% Increase in Foot Traffic to a Telco’s Store (Ubimo)

…er journey. This programmatic DOOH campaign ran… · …sults: Buying DOOH programmatically enabled large… · … visualization. The programmatic nature of the cam… · …Challenge: Quickly activate an OOH campaign annou… […]

ubimo.com
Wed, Jan 8, 2020 at 4:54 PM

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Founder of Lemma Technologies: programmatic DOOH is automated but not everything automated is programmatic (Exchange4Media)

…he look and feel of programmatic, but lack the tru… · …ng, Patil explains, programmatic technology hones … · …tem. In a nutshell, programmatic is data-driven ad… · …ple exposures. With programmatic DOOH however, it … · …can be converted to programmatic ready units with … · … be included in the programmatic DOOH gamut, deliv… · …Gulab Patil Founder and CEO of Lemma technologies.… […]

exchange4media.com
Wed, Jan 8, 2020 at 12:08 AM

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Co-CEO of Kinetic India: 2020 to see more of programmatic, DOOH, OTT & organised retail (Exchange4Media)

… with the growth of programmatic technology for th… · …heir TG. Role of programmatic to boost With … · …Co-CEO of Kinetic India Charanjeet Arora shares hi… […]

exchange4media.com
Tue, Jan 7, 2020 at 2:29 PM

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programmatic and DOOH will lead growth in India in 2020: Gautam Bhirani, Eyetalk (Exchange4Media)

…also happen through programmatic. And these two wi… · … power of DOOH with programmatic. We have successf… · … the 1st Live video programmatic campaign where th… · …only happen through programmatic,” he adds.… · …“DOOH will be the key growth driver for Outdoor.… […]

exchange4media.com
Mon, Jan 6, 2020 at 12:11 AM

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The Drum: How French sports store Decathlon used location data in its programmatic campaign to drive foot traffic to new stores in Hong Kong

… technology for its programmatic activation helped… · …as important to the programmatic activity because … · … time. Louis Ng, programmatic trading lead, Hav… · …cement.” “As programmatic media buying and … · …Decathlon Tseung Kwan O, opened in June this year,… […]

thedrum.com
Tue, Dec 24, 2019 at 5:06 PM

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Tata-owned Mungu Media launched India’s largest hyperlocal programmatic DOOH marketplace (Devdiscourse)

Mungu Media Pvt Ltd is on a mission to build India's biggest Hyperlocal DOOH Ad exchange/Programmatic buying platform. Mungu Media Marketplace targets OOH Advertising agencies and OOH media planners. In the 3rd Quarter of 2019, the OOH industry in India saw the launch of two major Programmatic DOOH advertising platforms. […]

devdiscourse.com
Thu, Dec 19, 2019 at 8:37 AM

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Kubient adds HYVE’s digital out-of-home screens to its RTB programmatic ad marketplace (PRNewswire)

…ss into a real-time programmatic advertising trans… · …ms (DSPs) and other programmatic platforms to bid … · …The integration with HYVE will give Kubient's clie… […]

prnewswire.com
Wed, Dec 18, 2019 at 7:50 PM

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