VMO chief believes ‘facial recognition’ combined with programmatic DOOH can help create a new metric for campaign effectiveness (Mi3)
By Paul Butler - Managing Director, VMO. Delivered programmatically, digital out of home combines both brand building and performance, – laying to rest the industry’s latest conundrum. Programmatic trading of digital outdoor media is tipped to go mainstream in 2020. […]
Mon, Nov 25, 2019 at 5:10 PM