CMO: Val Morgan launches programmatic DOOH advertising, claims to have ‘the largest digital outdoor inventory in Australia’
Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising. The idea is to extend Val Morgan’s advertising reach to more targeted, measurable audiences. Val Morgan’s new positioning is ‘Australia’s Attention Destinations’. […]
Wed, Nov 20, 2019 at 8:25 PM