The Drum: Programmatic DOOH is becoming more ubiquitous, but measurement is lacking
Scroll down to: In 2020 programmatic digital out-of-home (DOOH) looks to hit its stride. “We are definitely seeing a lot of growth there,” said Jean-Christophe Conti, chief executive officer, VIOOH - JCDecaux’s OOH programmatic trading marketplace. “In November, the growth was bigger than our Q2 and Q3 put together. […]
Tue, Dec 3, 2019 at 2:14 PM