Raw Feed & Search

DOOH Campaign: Helping Commuters “Find Their Happy” (Grand Visual)

This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London. […]

grandvisual.com
Fri, Oct 23, 2015 at 4:02 PM

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Location-Based Marketing (DOOH and Mobile) Segment Set to Soar (Destination CRM)

Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]

destinationcrm.com
Fri, Oct 23, 2015 at 2:54 PM

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Powerful Women of DOOH Industry: Stephanie Gutnik Interviews Intersection’s VP Margit Kittridge

After two years with the WSJ Office Network, Margit assumed the role of Vice President, Digital Director at Titan, which recently merged with Control Group to form Intersection. “Agency fragmentation is not even fully grasped by people working within them,” says Kittridge, “so it’s very difficult for digital out-of-home networks to find contacts aligned with our sector. […]

mediavillage.com
Fri, Oct 23, 2015 at 2:40 AM

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Ooh Media and Qantas supports Paralympian effort

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mumbrella.com.au
Thu, Oct 22, 2015 at 6:00 PM

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Spotlight on DOOH in France (BroadSign)

With around 50,000 professional digital-out-of-home displays installed in France, the country’s DOOH market is the third largest in Europe. Following the UK and Germany in growth and innovation, DOOH has its own unique dynamics in France and this was once again made evident at Viscom Paris. […]

Thu, Oct 22, 2015 at 2:52 PM

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Spotlight on DOOH in France

With around 50,000 professional digital-out-of-home displays installed in France, the country’s DOOH market is the third largest in Europe. Following the UK and Germany in growth and innovation, DOOH has its own unique dynamics in France and this was once again made evident at Viscom Paris. […]

Thu, Oct 22, 2015 at 9:00 AM

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10 Things I Learned at the ANA’s Masters of Marketing Conference (OOH included; by Guaranty Media)

Westwood One’s Pierre Bouvard reveals some great insight into the world of marketing. Last week America’s senior agencies, marketing, and media sales teams were out of the office. They were at the annual Association of National Advertisers Masters of Marketing Conference in Orlando, Florida. […]

guarantymedia.com
Wed, Oct 21, 2015 at 7:44 PM

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South Africa: Digital OOH poised to move into the programmatic realm (Bizcommunity)

Programmatic media buying, placement and optimisation for DOOH (Digital Out-of-Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out-of-Home's growth, and contribute to the evolution of the communication industry. […]

bizcommunity.com
Wed, Oct 21, 2015 at 7:38 PM

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Virgin Trains East Coast Live Prices DOOH Promotion (Grand Visual)

Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London. […]

grandvisual.com
Wed, Oct 21, 2015 at 7:06 PM

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JCDecaux rolls out Première DOOH network in Ireland (Marketing Ireland)

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marketing.ie
Wed, Oct 21, 2015 at 7:02 PM

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OAAA hires Marketing Evolution to make OOH advertising easier to plan, buy and measure (PR)

"We decided to work with Marketing Evolution because they are a leader in ROI optimization and attribution analysis, they work with four of the ten largest OOH advertisers, and their experience in helping the digital industry plan, buy and measure ROI could be directly applied to the OOH industry," said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). […]

Wed, Oct 21, 2015 at 1:28 AM

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MediaPost: US Media Ad Spend Up 6% Year-over-Year, Digital Gains; OOH dropped 16%

Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Media spending in September rose by 6% versus the same time period a year ago, according to Standard Media Index, which tracks 80% of all U.S. […]

mediapost.com
Wed, Oct 21, 2015 at 1:03 AM

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UK Adspend Hits Record High in H1 2015; OOH up 3.8%, mobile up 52% (Mobile Marketing Mag)

UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. […]

mobilemarketingmagazine.com
Wed, Oct 21, 2015 at 12:58 AM

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South Africa: DOOH’s and Don’ts of digital outdoor adverting (Media Update)

Craig Wallis, Group Head at the MediaShop. Enter Stage Left: Digital Out of Home Screens Worldwide, we have digital billboards/screens as “the big thing” in Out of Home (OOH) and this technology, along with its amazing software, has allowed people to place screens, both big and small, in half a gazillion possible locations which consumers frequent. […]

mediaupdate.co.za
Wed, Oct 21, 2015 at 12:11 AM

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These Ex-Marines Create an App that is Making DOOH Advertising Smarter (Alley Watch)

Mira retargets in real life by affecting something called Digital Out-of-Home media (think: Digital Signage, Taxi TV, etc) which, for our purposes, we define as all the screens in all the public spaces that have 2 things in common (1) they’re serving us advertising and (2) none of them know anything meaningful about the audience immediately present. […]

alleywatch.com
Tue, Oct 20, 2015 at 11:57 PM

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