OAAA hires Marketing Evolution to make OOH advertising easier to plan, buy and measure (PR)
"We decided to work with Marketing Evolution because they are a leader in ROI optimization and attribution analysis, they work with four of the ten largest OOH advertisers, and their experience in helping the digital industry plan, buy and measure ROI could be directly applied to the OOH industry," said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). […]
Wed, Oct 21, 2015 at 1:28 AM