What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
oOh!media has entered into an agreement to acquire 100% of the share capital of Inlink Group Limited (Inlink) for $45 million. The acquisition is in line with oOh!’s digital strategy of driving engagement with audiences through digital screens in high dwell time locations and will further drive oOh!’s digital market leadership. […]
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, wraps), retail/store media, moving transit (buses, taxis), stadium media, static transit media (ranks, airports) and activations but has also moved into digital (DOOH) and mobile. The ways in which data is considered, gathered and analysed is changing with the times. […]
Shares in outdoor advertising group oOh! Media have surged after it upgraded its earnings forecast and struck a $45 million deal to buy Inlink Group, which owns nearly 3,000 digital screens in office towers, cafes and fitness centres. […]
On a day where most stocks are trading deep in the red, oOh!Media Ltd (ASX: OML) have soared more than 11% to $3.90. They rose as much as 14% to an all-time high of $4.00 per share earlier in the session. By comparison, rival APN News and Media Limited (ASX: APN) fell 2.9% while the ALL ORDINARIES (Index: ^AXAO) (ASX: XAO) is down 1.2%. […]
By Andy Stevens, SVP, Research & Insights. Time Spent or Word of Mouth? Rethinking Metrics that Determine Ad Impact Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. […]
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When considering digital signage networks, many organizations face their biggest challenges not in hardware but in the development and management of content. […]
Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform. […]
Cliches abound in outdoor advertising, but Adshel is pushing clients to look beyond the stereotype to target their audience better and get a better ROI. The out of home (OOH) player has unveiled new research as part of a trade campaign showing how different target groups have evolved. […]
Earlier his month, the great & the good of OOH media gathered aloft the Walkie Talkie building, cocooned within London’s highest urban greenhouse, to hear JCDecaux announce their vision for the future of digital outdoor advertising in London. […]
NEW YORK, Oct. 30, 2015 /PRNewswire/ -- More than 82% of holiday shoppers say they plan to spend the same, or more at the mall this year according to an EYE Corp Media survey through Edison Research. The national study was conducted through an online survey to determine past and predictive behavior of holiday shoppers. […]
SINGAPORE - Outdoor advertiser Clear Channel is significantly expanding its digital inventory from 30 to 200 panels equipped with state-of-the-art technology across Singapore. The company, which accounts for 25 percent of the market, currently offers high-definition panels. […]
The latest Captain Morgan spiced rum has Chicagoans dropping it “like it’s shot” – a motto they’ve incorporated into the first-ever Diageo-JCDecaux Innovate campaign. Captain Morgan took full advantage of transit shelter glass wraps to showcase the design of the Cannon Blast bottle along with depictions of full shots of the liquor. […]
The latest Captain Morgan spiced rum has Chicagoans dropping it “like it’s shot” – a motto they’ve incorporated into the first-ever Diageo-JCDecaux Innovate campaign. Captain Morgan took full advantage of transit shelter glass wraps to showcase the design of the Cannon Blast bottle along with depictions of full shots of the liquor. […]
