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oOh! Media donates ad space to Australian Paralympic Committee (Paralympic)

The agreement allows the Australian Paralympic Committee to advertise for their athletes on the road to the Rio 2016 Paralympic Games. Leading Out Of Home (oOh!) advertising company has pledged AUD 1 million worth of world class advertising assets to allow the APC to call for public donations for their Australian Paralympic Team. […]

paralympic.org
Fri, Oct 30, 2015 at 7:11 AM

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Australia: OOH audiences have increased for the fifth consecutive year (OMA)

For the fifth consecutive year since the launch of MOVE, Out-of-Home (OOH) audiences have increased, with the 2015 data update showing an overall audience growth of 3.4%. […]

Fri, Oct 30, 2015 at 2:25 AM

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16:9: Uber Competitor Gett Uses Digital OOH Screens To Optimize Messaging In NYC Campaign

  I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York City and elsewhere. […]

sixteen-nine.net
Fri, Oct 30, 2015 at 2:21 AM

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GORE-TEX Launch Weather Activated OOH Campaign (Pioneering OOH)

Posterscope and Carat Edinburgh have developed an innovative Out of Home (OOH) advertising campaign for GORE-TEX® that capitalizes on the nation’s obsession with weather and brings to life the technological benefits of their fabric ─ durably waterproof and windproof, combined with optimized breathability, which maximizes protection and comfort for the wearer. […]

pioneeringooh.com
Fri, Oct 30, 2015 at 2:04 AM

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Warc: Indian OOH advertising picks up

MUMBAI: Spending on outdoor advertising picked up in the third quarter and the sector is likely to see an annual increase of between 7% and 8%, according to industry figures. Exchange4Media spoke to a number of OOH owners and media agencies who all agreed that Q3 2015 had been a significant improvement on the same period in 2014, thanks to campaigns run by government and ecommerce businesses. […]

warc.com
Thu, Oct 29, 2015 at 12:41 AM

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Installation of the Week: Digital Billboard Warns Pedestrians in Samsung’s DOOH Campaign (DSConnection)

The interactive digital billboard featured below recently amazed passersby in Stockholm as it warned pedestrians about obstacles lurking just around the corner. […]

digitalsignageconnection.com
Wed, Oct 28, 2015 at 9:55 AM

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DOOH Campaign: St Pancras turns into Exotic Paradise (AV Interactive)

The Mexico Tourism Board has taken over the Immersion Zone at London's St Pancras International Station as part of a major tourism push. The post St Pancras turns into Exotic Paradise appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]

avinteractive.com
Wed, Oct 28, 2015 at 5:29 AM

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Wildstone Airports launch ‘The Edinburgh Domination’ DOOH opportunity at Edinburgh Airport

Wildstone Airports and Edinburgh Airport have launched The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points. […]

Wed, Oct 28, 2015 at 2:48 AM

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DOOH Campaign: BMW Use Real Time Posters to Launch New 7 Series (Pioneering OOH)

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pioneeringooh.com
Wed, Oct 28, 2015 at 2:38 AM

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UK OOH and direct mail adspend grows as other print sees decline (Print Week)

Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures. OOH adspend also dropped in Q2, by 3.6% to £249m but this followed strong year-on-year growth of 9.7% in Q1. Overall in the first half of the year OOH sector saw a 2.3% growth in adspend in the first six months of 2015. […]

printweek.com
Tue, Oct 27, 2015 at 5:49 PM

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South Africa: Will EcoMobility impact the format of OOH advertising?

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themediaonline.co.za
Tue, Oct 27, 2015 at 4:46 PM

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The Drum Creative Out of Home Awards Finalists (Pioneering OOH)

Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results. […]

pioneeringooh.com
Tue, Oct 27, 2015 at 4:07 PM

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OAAA: Updated standard formats for printed and digital OOH media

Below are the standard formats for printed and digital OOH media. […]

oaaa.org
Tue, Oct 27, 2015 at 1:38 AM

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Ask the Board: What Does it Take to Build a Profitable DOOH Network?

What types of business strategies contribute to a profitable network? What should the basic checklist include? Margit Kittridge, Vice President, Digital Director, Intersection. […]

digitalsignageconnection.com
Tue, Oct 27, 2015 at 1:35 AM

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TOPSHOP launches national DOOH Campaign (Grand Visual)

Topshop used a national Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign appeared on digital screens at key shopping areas across London, Glasgow & Manchester. […]

digiday.com
Sun, Oct 25, 2015 at 7:57 PM

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