Alive and Kicking: Why OOH Advertising Still Matters
[…]
Tue, Oct 20, 2015 at 4:33 PM
Raw Feed & Search
Search results for “"ooh"”:
Tuesday, October 20, 2015 Tue, Oct 20, 2015
Tue, Oct 20, 2015 at 4:33 PM
Dusho Signs On As Exec With Smart City Digital OOH Play CIVIQ
I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. […]
sixteen-nine.net
Tue, Oct 20, 2015 at 10:01 AM
Tue, Oct 20, 2015 at 10:01 AM
Brian Dusho to join CIVIQ Smartscapes as President of DOOH
The former BroadSign CEO was appointed to expand CIVIQ Smartscapes sales and business development partnerships globally. […]
digitalsignageconnection.com
Tue, Oct 20, 2015 at 9:03 AM
Tue, Oct 20, 2015 at 9:03 AM
Monday, October 19, 2015 Mon, Oct 19, 2015
MediaPost: Kinetic Worldwide To Launch Programmatic For OOH Media
Kinetic Worldwide, an audience-based out-of-home media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Kinetic states it aims to offer “greater efficiency, more precise audience targeting and enhanced real-time optimization opportunities. […]
mediapost.com
Mon, Oct 19, 2015 at 10:22 PM
Mon, Oct 19, 2015 at 10:22 PM
Posterscope launch new Out-of-Home digital landmark in Hamburg (Pioneering OOH)
Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany. Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched. […]
pioneeringooh.com
Mon, Oct 19, 2015 at 10:05 PM
Mon, Oct 19, 2015 at 10:05 PM
OMAC: New Interactive Mapping Tool now covers 90% of Canada’s OOH inventory
The Out-of-Home-Marketing Association of Canada (OMAC) is has released an update to their interactive mapping tool. This update now includes the complete inventory of all OMAC member companies including their 2 newest members – Clear Channel Canada and Quebecor Out-of- Home. […]
omaccanada.ca
Mon, Oct 19, 2015 at 9:34 PM
Mon, Oct 19, 2015 at 9:34 PM
Saturday, October 17, 2015 Sat, Oct 17, 2015
Australia’s oOh!media launching new interactive retail digital signage screens
[…]
Sat, Oct 17, 2015 at 1:40 AM
Friday, October 16, 2015 Fri, Oct 16, 2015
Advertising Week 2015 NYC recap from Posterscope UK and USA (Pioneering OOH)
Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot By Samantha Brereton, Client Director, Posterscope UK. It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. […]
pioneeringooh.com
Fri, Oct 16, 2015 at 12:28 AM
Fri, Oct 16, 2015 at 12:28 AM
Thursday, October 15, 2015 Thu, Oct 15, 2015
London City Airport launches City Suite DOOH advertising (Travel Daily News)
The demand for digital out-of-home (OOH) advertising, and the profile of London City Airport’s passengers, makes City Suite an investment that looks to attract premium brands wanting to target the high net worth individual. […]
Thu, Oct 15, 2015 at 10:59 PM
North Face DOOH Campaign Uses Weather Triggers to ‘Embrace the Outdoors’ (Pioneering OOH)
For The North Face’s first campaign with Posterscope we used our partnership with Liveposter to bring to life what the brand is all about, embracing the outdoors. By using weather triggers we were able to update the copy in real time displaying a ‘Never Stop Exploring’ creative when the temperature was above 10*C & a product related ‘Thermoball Jacket’ creative. […]
pioneeringooh.com
Thu, Oct 15, 2015 at 2:25 PM
Thu, Oct 15, 2015 at 2:25 PM
DOOH Campaign: Big book for the bus shelter crowd (Media Life)
Anyone who knows anything about advertising, especially out of home advertising, knows the best message is a short message. A few choice words are always best. Well, not always. […]
Thu, Oct 15, 2015 at 2:06 PM
Programmatic creative for DOOH (Grand Visual)
Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual – the approach needed from a creative perspective to facilitate programmatic campaigns. […]
grandvisual.com
Thu, Oct 15, 2015 at 1:38 PM
Thu, Oct 15, 2015 at 1:38 PM
oOh! lights up full-motion digital advertising sign In NZ mall
[…]
scoop.co.nz
Thu, Oct 15, 2015 at 1:11 AM
Thu, Oct 15, 2015 at 1:11 AM
Tuesday, October 13, 2015 Tue, Oct 13, 2015
Ireland: OOH ad spend increases by 4% across H1 2015 (Kinetic)
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media’ spend, have once again shown a positive increase in the first half of 2015. OOH increases by 4% across H1 2015 when compared to the same period last year. […]
Tue, Oct 13, 2015 at 8:15 PM
Reuters: DOOH Campaigns: New York’s Times Square ‘Kiss Cam’ back on after groping problems
Cosmetics company Revlon switched on its "Kiss Cam" in New York's Times Square on Tuesday, four days after the interactive billboard went dark over complaints that it was attracting gropers. […]
uk.reuters.com
Tue, Oct 13, 2015 at 7:58 PM
Tue, Oct 13, 2015 at 7:58 PM