The initial conversion of 1,000 screens will grow to over 1,650 during Middle Eastern expansion. HyperMedia’s mall network is currently composed of 22 malls with 600 large format LCD and LED screens (some up to 49×26 feet in size) and will grow to 30 malls with 1,000 screens due to Middle Eastern expansion. […]
Outdoor advertising media company, Adshel, has switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways. Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld, Singtel Optus, TAG Heuer and Telstra. […]
[…]
Halloween is just a few weeks away, and advertisers are readying their tricks. […]
BCM’s winning pitch aimed to raise awareness and funds for the charity organisation, which was founded by Brian Freeman in 2014 to support the recovery and rehabilitation of returned Australian soldiers. The pitch highlighted the fact that while 41 soldiers have died in Afghanistan, 121 returning soldiers have committed suicide. […]
Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]
Prince Street in Edinburgh has been transformed by new state of the art digital bus shelter screens, synchronised by line of sight. JCDecaux visited the city to talk to people local to Edinburgh about what they love about the city and what they think of the new bus shelters. Vital to the thriving heart of Edinburgh, Princes Street attracts shoppers, tourists, commuters and residents. […]
The new nationwide network of premium Out-of-Home locations – The Gateways is made up of the best landscape digital propositions situated along key arterial routes in major UK cities such as London, Manchester, Edinburgh, Sheffield, Leeds and Bristol. […]
SYDNEY: Two leading Australian out-of-home networks have this week introduced digital street furniture offering a variety of technologies far removed from the standard billboard, ranging from voice recognition to beacons. The latter is included in the 270 screens Adshel is launching, along with dynamic messaging, real-time capabilities and contextual relevance. […]
Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]
Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. […]
San Francisco—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. […]
EXCITE retail screens open new opportunities for brands to interact with consumers in out-of-home environments. oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens. […]
[…]
“The more you do, the more you realize you can do,” said Christina Radigan, Director of Marketing and Communications at the Outdoor Media Group of Companies, Omnicom’s out-of-home buying group. Christina practices what she preaches. […]
