INRIX Brings Big Data to OOH Advertising (Billboard Insider)
Imagine a world where you could provide real-time info on roadway traffic counts to your advertisers instead of having to provide static outdated estimates. Imagine a world where you could provide a retailer info on whether a billboard ad has increased traffic counts in their parking lots. Kirkland, WA-based INRIX is making this happen. […]
Tue, Jan 26, 2016 at 4:05 PM