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MediaPost: First DOOH Ad Campaign On The NYC Link Kiosks

The first 11 LinkNYC kiosks are installed, bringing high-speed WiFi to Third Avenue, beginning at 14 Street and continuing through 45 St. The 10-foot-tall billboards represent a few different kinds of crossroads: out-of-home (OOH) and mobile advertising; beacons and display; public policy and private sector innovation; LED screens and places in New York other than Times Square. […]

mediapost.com
Fri, Jan 29, 2016 at 12:07 AM

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Will These Technologies Take Off in OOH in 2016? (Kinetic China)

Over the years, OOH has adopted relatively mature techs, e.g. touchscreens, mobile to screen techs, as well as more emerging techs including VR&AR, beacons, etc. Have we made fullest use of these techs? […]

kineticnews.cn
Fri, Jan 29, 2016 at 12:05 AM

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Global OOH ad operator JCDecaux reports full-year 2015 revenue (JCDecaux)

- 2015 adjusted revenue up 14.0% to €3,207.6 million; - 2015 adjusted organic revenue up 4.2%; - Q4 adjusted revenue up 17.2% to €983.9 million; - Q4 adjusted organic revenue up 6.2%. Paris -- outdoor advertising company JCDecaux SA has reported its revenue for the full-year 2015. […]

Fri, Jan 29, 2016 at 12:04 AM

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Want to block ad blocking? OOH is media’s killer app (Linkedin)

Should mobile and web advertising throw in the towel? Hardly, but they should consider partnering with OOH media. As reported by Touchpoints USA, OOH can drive mobile reach 316% and web reach 68%. […]

linkedin.com
Thu, Jan 28, 2016 at 5:50 PM

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Huff Post: Kinetic NA CEO David Krupp Discusses Video Agnosticism in OOH and all Advertising Mediums

  The age of video agnosticism is blind to the OOH sector. A screen specific ideology misses the digital place-based marketplace; the screens in cafes, elevators, gyms, physician offices, airplanes, airports, restaurants, gas stations, malls, and the myriad locations across the U.S. are not included in the mix. […]

huffingtonpost.com
Thu, Jan 28, 2016 at 5:47 PM

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Three Things You Can Do with Mobile in OOH (Kinetic)

Although billboards have been able to talk to smartphones for some time now, consumer experts in Out-of-home are continually exploring new possibilities. The day may come when consumers know that every billboard they pass will offer them something. But until then, advertisers still need to work hard to give customers a good reason to stop and take out their smartphones. […]

kineticnews.cn
Thu, Jan 28, 2016 at 5:44 PM

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What Should OOH and DOOH Take Away from CES 2016? (Kinetic)

Liliana Caro, Chief Marketing Officer, Kinetic Worldwide, shares the takeaways with Out-of-home marketers. Out-of-home is one of the few consistently growing sectors in our industry, and for a good reason. Based on our experience at CES, there is only more growth to come in the next 10 years as consumers and advertisers alike adopt the latest technology. […]

kineticnews.cn
Thu, Jan 28, 2016 at 4:57 PM

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February Edition of the Kinetic Newsletter: CES Takeaways, 2016 Predictions and Mobile in OOH

 […]

kineticnews.cn
Thu, Jan 28, 2016 at 4:53 PM

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Kinetic Global CEO talks about the future of OOH and the ecosystem of advertising (Exchange4Media)

Mauricio Sabogal , Global CEO of Kinetic Worldwide was in the country for a brief visit and we took the opportunity to meet him and Suresh Balakrishnan, the newly appointed CEO (India, Middle East and South Asia) at Kinetic Worldwide, who took over responsibilities in January 2016. […]

exchange4media.com
Thu, Jan 28, 2016 at 4:14 PM

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Clear Channel Outdoor Planning Award Entry Submission Deadline Extended Until 12th February (Pioneering OOH)

The submission date for entries for the Clear Channel Outdoor Planning Awards has now been extended until the 12th February. […]

pioneeringooh.com
Thu, Jan 28, 2016 at 8:40 AM

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Ireland: Guinness owner Diageo biggest outdoor advertiser in 2015, and other Top 15 OOH advertisers (The Irish Times)

Out-of-home market rose 6 per cent as McDonald’s and Eir come second and third in spending table It was back to business as usual on Ireland’s billboards last year, as Guinness owner Diageo reclaimed its position as the biggest out-of-home advertiser. […]

irishtimes.com
Wed, Jan 27, 2016 at 7:13 PM

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16:9 on the Effectiveness of DOOH: 18 Surprising Statistics About Digital Signage

GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 7:07 PM

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PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH, and Even Direct Mail (StreetFight)

As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. […]

streetfightmag.com
Wed, Jan 27, 2016 at 2:23 PM

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16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

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Australia: OOH Revenue Reaches All-Time High With Sixth Straight Year Of Solid Growth (BandT)

The Australian Out-of-Home (OOH) industry has today announced its sixth year of consecutive revenue growth, posting a 17 per cent* overall increase on net revenue year-on-year, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014. […]

bandt.com.au
Tue, Jan 26, 2016 at 11:47 PM

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