Warc: India ad spend to grow by 15.5 percent; OOH to increase by 5.8 percent
The latest This Year Next Year report from media agency GroupM predicted overall growth of 15.5% for the year ahead, up from last year's growth of 14.2%. Sporting events like the T20 World Cup, taking place in India this year before the India Premier League starts, will boost spending, as will a number of state assembly elections, IndianTelevision.com reported. […]
Thu, Jan 21, 2016 at 7:06 PM