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How Digital is Transforming the Out-of-Home (OOH) Industry (ExchangeWire)

The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together throughout the whole of the last century. As we enter 2016, it is now getting a significant upgrade. […]

exchangewire.com
Tue, Feb 2, 2016 at 6:25 PM

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Digital drives OOH renaissance (Mediatel)

In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector. […]

mediatel.co.uk
Tue, Feb 2, 2016 at 6:15 PM

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How to use DOOH to win customers (DSToday)

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digitalsignagetoday.com
Tue, Feb 2, 2016 at 6:13 PM

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OAAA: OOH 2016 Preview (Special Report)

Experts say 2016 will be the first year of full recovery from the Great Recession. To ensure OAAA members are well prepared and armed with the necessary tools and insights to navigate this pivotal year, OAAA and its partners have designed a calendar packed with important events and resources. […]

oaaa.org
Mon, Feb 1, 2016 at 11:34 PM

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Neil Morris: DOOH trends and game changers, 2016 (Grand Visual)

2015 saw the massive investment in hardware and infrastructure really paying off. Digital is driving OOH growth worldwide, and the medium is delivering intelligent advertising at real scale every day. From this turbo-charged DOOH technology offering, the ongoing debate has been about how creativity sits in the mix? […]

grandvisual.com
Mon, Feb 1, 2016 at 11:17 PM

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The Drum: Land Rover #Hibernot DOOH campaign with Instagram-style live filters

Land Rover has adopted Instagram-like filters as part of its longstanding #Hibernot campaign. Designed to encourage members of the public to 'see winter differently' the digital billboards use real-time footage of urban winter landscapes and apply filters as people pass by – turning the screens into 'window frames'. […]

thedrum.com
Mon, Feb 1, 2016 at 5:59 PM

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Kinetic’s Innovation OOH Newsletter: OOH 3D Printing, VR & More

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us11.campaign-archive1.com
Mon, Feb 1, 2016 at 12:37 PM

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Ask the Board: How to tell a good story in your DOOH campaigns (DSConnection)

What role does storytelling play in building digital experiences? What are the keys to successful storytelling in this medium? […]

digitalsignageconnection.com
Mon, Feb 1, 2016 at 8:36 AM

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Sky renews its nationwide UK DOOH Campaign for the third year (Grand Visual)

Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to enjoy a night in with Sky. The campaign was planned and booked by Rapport and plays on Rail, Mall and Gym D6’s nationwide from the 4th to 18th of January. […]

grandvisual.com
Mon, Feb 1, 2016 at 8:07 AM

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International DOOH supports the release of Sylvester Stallone’s Creed (Grand Visual)

The international DOOH creative promoting the film is playing out across 5 countries reflecting the industries increased investment in DOOH as a key advertising channel. Grand Visual produced the DOOH creative which is being played out across Ocean Outdoor, Clear Channel, JC Decaux & Exterion network in the UK. […]

grandvisual.com
Mon, Feb 1, 2016 at 8:06 AM

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Lurpak’s subtle motion DOOH Campaign (Grand Visual)

The multi-format DOOH campaign went live at the start of January across the JCDecaux rail network. Subtle motion is a technique developed by Grand Visual Digital Director, Ric Albert, as a way to make the creative work harder, whilst being subtle enough to not distract drivers in roadside advertising. […]

grandvisual.com
Mon, Feb 1, 2016 at 8:04 AM

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SITO Mobile Helps Brands to Better Target Consumers and Track Results of Their OOH Campaigns

A DPAA-Sponsored Feature.  Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]

Editorial
Sat, Jan 30, 2016 at 8:00 PM

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QMS Media Limited Chooses Broadsign International, LLC for its DOOH Network in Asia Pacific

Network converts Australian displays and deploys new screens in New Zealand and Indonesia. A large format digital display by QMS Media brightens this Australian roadside. Melbourne, Australia. […]

broadsign.com
Fri, Jan 29, 2016 at 4:11 PM

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QMS Media Limited Chooses BroadSign International, LLC for its DOOH Network in Asia Pacific

Network converts Australian displays and deploys new screens in New Zealand and Indonesia. Melbourne, Australia. January 7, 2016. […]

Fri, Jan 29, 2016 at 3:11 PM

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Mediatel launches a single source data point platform for all UK OOH inventory: SPACE (Outsmart)

Over recent years it has become apparent that the OOH industry has been requiring greater standardisation in terms of the registration of formats, frames and environments. With the ever-growing range of inventory available, and with the advent of even greater technology playing a key role within the industry, Mediatel are creating SPACE. What is SPACE? […]

outsmart.org.uk
Fri, Jan 29, 2016 at 12:46 AM

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