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OOH company profile: Billboard industry is a real GOA with client’s message delivered within minutes (Courrier Mail)

WHEN Chris Tyquin’s family got into the billboard business more than 50 years ago, their tools of the trade were paint, paper and a ladder. Now the chief executive of Brisbane outdoor advertising company goa has software engineers, social media and multi-million dollar digital screens to deliver a client’s message within minutes of the client requesting it. […]

couriermail.com.au
Fri, Jun 17, 2016 at 7:28 AM

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DPAA releases white paper on how to integrate DOOH advertising with mobile (DPAA)

The paper, six months in the making, was created under the auspices of the DPAA's Mobile Integration Committee, chaired by Jeff Gunderman, president & CEO, EYE Corp Media. Mikhail Damiani, CEO and co-founder of Blue Bite, led a special subcommittee dedicated to producing the document. […]

dp-aa.org
Thu, Jun 16, 2016 at 6:19 PM

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Largest US DOOH Network AdSpace reports 350% ad revenue growth YOY derived from programmatic selling via Vistar Media (Adspace)

Adspace’s monthly audience of 71 million hard to reach, on-the-go consumers, in 300+ of America’s best malls, has been available on Vistar’s platform since 2013. In this short time, the partnership has eclipsed all revenue growth expectations, with Adspace seeing an unprecedented average increase of 350% year-over-year. […]

adspacenetworks.com
Thu, Jun 16, 2016 at 5:41 PM

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Digital is the third largest medium in India after television and OOH: Zenith (Afaqs)

Out-Of-Home (OOH) is the second largest medium with 22 per cent of urban time spent. Digital is the third largest medium. Digital now accounts for 16 per cent of time spent in urban India, on all media, up from just four per cent in 2010. […]

afaqs.com
Thu, Jun 16, 2016 at 5:34 PM

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Geopath Member Feature: Kinetic USA (Geopath OOH)

We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. […]

blog.tabonline.com
Wed, Jun 15, 2016 at 7:07 PM

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COMB and OMAC Launch OOH Certification Program (OMAC)

A new OOH Certification Program launched by COMB and OMAC will provide media planners and buyers with comprehensive knowledge to plan and buy OOH campaigns. The program is comprised of five modules that cover OOH products & networks, audience measurement and planning resources including the COMBNavigator® R/F software and OMAC interactive mapping tool. […]

omaccanada.ca
Wed, Jun 15, 2016 at 1:30 AM

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High Attention to OOH Ads Leads to Consumer Action (OMAC)

When consumers are outside their home they are active and alert leading to opportunities for OOH to engage and interact with consumers according to the latest Shoppers Study. The 2016 Shoppers Study* shows that OOH can play a significant role in influencing consumer shopping habits. The majority of shoppers like trying new products and over ¾ (78%) pay attention to OOH ads. […]

omaccanada.ca
Wed, Jun 15, 2016 at 1:28 AM

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2016 Outdoor Advertising Outlook – OOH Keeps on Growing (Borrell)

This 25-page report includes 18 charts and graphics detailing trends in the $7.5 billion Outdoor Advertising category. It's the most comprehensive report you'll find anywhere, offering detail on each of the four types of outdoor: billboards at $4.7 billion, transit at $1.3 billion, alternative (stadiums, malls, etc.) at $977 million, and street furniture at $414 million. […]

borrellassociates.com
Tue, Jun 14, 2016 at 5:58 PM

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The Three Forces Driving Disruption in OOH

This is a four part series exploring the blurred lines between digital and OOH. […]

thoughtleadership.oaaa.org
Tue, Jun 14, 2016 at 2:10 PM

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Up Tomorrow On 16:9 Podcasts: Randy Dearborn Of MGM Resorts DOOH Network

Last week I spent some time in Las Vegas with Randy Dearborn, who has been doing digital signage since 1993, since before anyone called it digital signage. He started with a skunkworks operation at Treasure Island and now runs one of the most extensive, diverse and sophisticated networks on the planet, encompassing all the screens that fall under MGM Resorts International. […]

sixteen-nine.net
Tue, Jun 14, 2016 at 9:26 AM

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MediaPost: Medical Office DOOH Network AccentHealth Acquires PageScience, Expands Programmatic Footprint

AccentHealth, a patient education media company, announced that it has acquired PageScience, an ad network for the pharma industry, allowing the company to expand its targeting footprint. The pharma industry has a lot of regulations regarding advertising—for instance, they were barred from using cookie-based tracking a few years ago. […]

mediapost.com
Tue, Jun 14, 2016 at 7:57 AM

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Fresh OOH: What We’re Loving in June

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Tue, Jun 14, 2016 at 12:37 AM

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Posterscope USA Launches New Strategic Direction Centered Around Digital, Data and Dynamic OOH Content (Pioneering OOH)

Integration of Liveposter Technology Enhances Agency’s Ability to Deliver Out-of-Home Campaigns Featuring Data-Driven, Real-Time, Targeted Content. Posterscope USA, a leading Out-of-Home (OOH) communications specialist, has formally launched the agency’s new digital strategic direction. […]

usa.pioneeringooh.com
Mon, Jun 13, 2016 at 8:19 PM

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GeoPoll, Kantar Media and Cuende launch first Pan-African OOH measurement platform (Research Live)

The companies claim Pan-African OOH to be the first data product to regularly measure consumption of out of home mediums across Africa. The product uses a combination of Cuende's satellite imagery and GeoPoll's mobile survey data to measure traffic patterns and reach of billboards, urban furniture and other OOH media. […]

research-live.com
Mon, Jun 13, 2016 at 8:15 PM

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UK to overtake Germany as largest media sector in Europe; OOH to continue growing (Marketing Tech News)

The UK is also the largest out of home advertising market in Europe with total revenues of £1.2bn in 2015. This figure is also set to rise further – albeit more slowly. With many gains from early digitisation already realised PwC predicts an element of diminishing returns on digital out of home advertising growth is set to settle in with a modest CAGR of 2.9% over the next five years expected. […]

marketingtechnews.net
Mon, Jun 13, 2016 at 7:41 PM

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