From digital dogs following people around shopping centres, to weather-sensitive campaigns, data is allowing out-of-home media to target consumers like never before. But how are advertisers actually coping with the vast amounts of consumer data available to them? […]
The Out of Home media owner, which currently operates 600 Adshel Live units, a network of state-of-the-art digital 6-sheets in 28 of the UK’s largest cities, will install a further 400 screens in key towns and cities nationwide. […]
Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement -- digital is rapidly evolving how out-of-home advertising is perceived. […]
WASHINGTON—The Internal Revenue Service shut down an apparent gap in a tax law that otherwise could have allowed companies across industries to continue spinning off their property holdings into tax-advantaged real-estate investment trusts. […]
Quividi’s anonymous video analytics (AVA) platform counts and qualifies digital out-of-home audiences in real time via video sensors installed in digital displays. The Paris-based company calls itself “the only Anonymous Video Analytics technology with a 10-year track record across tens of thousands of points. […]
It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces remarkably similar opportunities and challenges around the world. It is also clear that “tomorrow we will do beautiful things” if the global OOH industry shapes the future by taking five steps: 1. Connect OOH and Mobile. […]
Let's take a look at how digital out-of-home advertisers are finding out exactly how to target their customers. They Collect Cell Phone Data. One method for accurately targeting consumers is by looking at what's on their cell phones. […]
A new Ocean study measures how receptive light TV viewers are to digital out of home as a conduit between customers, stores and mobile purchase channels. People classified as light TV views tend to be younger (aged 25 to 44 years olds); earning more than £50,000 a year, active, diverse, college educated and social networking influencers (source: TGI). […]
A lot of out-of-home inventory was bought by location, and now the thinking has shifted to buying audiences. Great creative will always reign supreme, and it's not all about digital. You can integrate mobile into static printed billboards. […]
At the 57th annual FEPE Congress in Barcelona last week, I joined OOH advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. […]
6Wresearch, estimates that in India Digital signage industry is projected to attain revenue of about $524 million by 2019 and a 25.8% growth is anticipated between the years 2014 to 2019. […]
On Thursday, June 2, 2016, PJSC Managing Director and TMT Group member, Mark Boidman, was a featured speaker at the 57th Annual FEPE International Congress in Barcelona, Spain. […]
Images from the company’s outdoor advertising drive in the US have surfaced on Twitter with a lot of hate being directed towards the brand for failing to correctly name the national side its athlete, James Rodriguez, plays for. The marketing material was created to support the Copa America, the definitive national football competition for nations in the Americas. […]
At the 57th annual FEPE Congress in Barcelona last week, I joined out-of-home advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. […]
JCDecaux has partnered with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses. #VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. […]
