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DOOH Ad Features Scary Moments From The Conjuring 2 at London and Manchester Bus Shelters

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Mon, Jun 6, 2016 at 11:24 PM

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3D OOH ads are used to spread the message about texting and driving (OUTFRONT)

OUTFRONT Media will be posting the nation's first, all-in-one 3D inflatable billboard in Tampa, Florida. It serves as a visual reminder of the seriousness of our actions. Using a 3D dummy head, physically breaking the plane (in this case, windshield) of the billboard, there is little room to misinterpret the seriousness of this message. […]

outfrontmedia.com
Sat, Jun 4, 2016 at 7:43 PM

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Posterscope VP Jeff Tan on the role data and mobile play in modern DOOH advertising (OUTFRONT)

Data will play an all-encompassing role in the future of the OOH Location Marketing industry. It will drive all aspects of communicating with an audience; from planning and buying, to creative activation and measurement. The quickest way for our industry to evolve toward a data-focused future is to first develop an understanding of how data can inform planning. […]

outfrontmedia.com
Sat, Jun 4, 2016 at 12:21 AM

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Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad

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mediapost.com
Fri, Jun 3, 2016 at 7:18 AM

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Huff Post: OUTFRONT’s Andy Sriubas on How Technology Is a Great Equalizer for Ad Media, and How OOH Benefits from It

In the once traditional out-of-home (OOH) world, location-based media infrastructure is getting smarter. It’s becoming more dynamic and already flexing its digital muscle. In a democratized media world, all screen technology is created equally. […]

huffingtonpost.com
Thu, Jun 2, 2016 at 5:09 PM

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DOOH: Coming to a Billboard Near You (ExchangeWire)

The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over a number of years; but Digital Out of Home (DOOH) advertising has now reached a tipping point, with Clear Channel Outdoor announcing it will make more revenue from digital than traditional OOH formats this year. […]

exchangewire.com
Wed, Jun 1, 2016 at 4:25 PM

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Amscreen hands DOOH ad deal to Clear Channel UK

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inavateonthenet.net
Tue, May 31, 2016 at 5:36 PM

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OAAA’s new OOH Media Locator

FIND AN OOH MEDIA COMPANY. The OOH Media Locator has multi-level search capabilities. Select a CBSA or DMA market and a media category or a specific format if you want to further refine your search. […]

oaaa.org
Tue, May 31, 2016 at 5:18 PM

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ASK THE BOARD: What Makes DOOH Ad Space Worth Purchasing? (DSConnection)

First and foremost, does the signage deliver to the audience that our client is trying to target, or to put another way, does the network target an audience that is desirable to our client? Assuming that it does, and that it covers the appropriate areas geographically, we will then evaluate dwell and price as well as the overall size of the target audience it delivers. […]

digitalsignageconnection.com
Tue, May 31, 2016 at 8:18 AM

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MediaPost: Rouge Media Acquires On-Campus Media, Largest College OOH Network

Rouge Media, a Toronto-based out of home (OOH) media company, has acquired On-Campus Media, the largest U.S. College digital out-of-home advertising network today. The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. […]

mediapost.com
Tue, May 31, 2016 at 7:43 AM

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OOH ad buying software provider DOmedia joins the Digital Place Based Advertising Association

DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the DPAA. DOmedia, based in Columbus, Ohio, recently announced the close of a Series A funding round totaling $3 million. […]

digitalsignageadvertising.wordpress.com
Tue, May 31, 2016 at 7:39 AM

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Ireland: Snacks brand Hula Hoops the biggest spender on OOH advertising In April (Checkout)

The snacks brand accounted for approximately €314k worth of spend, well ahead of its nearest competitor in Brennan's Bread, which accounted for €247k. Coca-Cola continues to spend big in 2016, and takes third place for April with a spend of approximately €208k. […]

checkout.ie
Tue, May 31, 2016 at 7:35 AM

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Australia: All The Winners From OMA’s OOH Creative Collection (BandT)

Run quarterly by the Outdoor Media Association (OMA), the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]

bandt.com.au
Mon, May 30, 2016 at 5:30 PM

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APN Outdoor and oOh! Media to compete for Sydney OOH ad contract, currently held by JCDecaux (The Australian)

The nation’s top outdoor advertising companies are preparing to battle it out for City of Sydney’s $500 million street furniture contract, in what will be the sector’s biggest ever ad deal. French-based outdoor giant JCDecaux holds the current 20-year contract to sell advertising across street furniture such as bus stops and telephone booths, in Sydney’s CBD and inner city. […]

theaustralian.com.au
Mon, May 30, 2016 at 12:41 AM

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DOOH Campaign: Microsoft Installs A Billboard That Corrects People’s Posture In Real Time (with video; Design Taxi)

Installed in Stockholm, Sweden, this billboard uses Kinect technology to correct and fix people’s posture in real time. This campaign was created to promote the Microsoft Surface Pro 4, a light and powerful laptop-cum-tablet. […]

designtaxi.com
Fri, May 27, 2016 at 2:54 AM

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