Adshel’s own OOH campaign
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bandt.com.au
Wed, Jun 22, 2016 at 1:43 AM
Wed, Jun 22, 2016 at 1:43 AM
Raw Feed & Search
Search results for “"ooh"”:
Wednesday, June 22, 2016 Wed, Jun 22, 2016
Digital outdoor will take the Indian OOH Industry by storm (advertorial for Extreme Media)
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allaboutoutdoor.com
Wed, Jun 22, 2016 at 12:08 AM
Wed, Jun 22, 2016 at 12:08 AM
Tuesday, June 21, 2016 Tue, Jun 21, 2016
16:9: Curious: OOH Media Firm Acquired By Insurance Holding Company
Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. […]
sixteen-nine.net
Tue, Jun 21, 2016 at 6:01 PM
Tue, Jun 21, 2016 at 6:01 PM
Posterscope India takes Cadbury Bournvita Biscuits OOH
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indiantelevision.com
Tue, Jun 21, 2016 at 5:57 PM
Tue, Jun 21, 2016 at 5:57 PM
New Research Highlights Acceptance and Effectiveness of DOOH (OMAC)
Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them. The study found that four in ten shoppers are also interested in interacting with digital ads to obtain information or promo offers on products and or services. […]
omaccanada.ca
Tue, Jun 21, 2016 at 5:24 PM
Tue, Jun 21, 2016 at 5:24 PM
OOH ad operator Rouge Media looks to grow after selling majority interest (Marketing Mag)
Rouge Media has found what president and CEO Martin Poitras calls a “white knight” in its bid to expand, with investment firm Fairfax Financial acquiring an undisclosed majority stake in the out-of-home advertising company. […]
marketingmag.ca
Tue, Jun 21, 2016 at 2:59 PM
Tue, Jun 21, 2016 at 2:59 PM
Posterscope’s Jeff Tan on The Three Forces Driving Disruption in OOH (OAAA)
OOH is at the beginning of a revolution that will change it completely. OOH is the last traditional media to be disrupted, and there are three macro forces driving this: consumer media habits, advertiser demands, and technological advancements. Force 1: Consumer Media Habits. […]
thoughtleadership.oaaa.org
Tue, Jun 21, 2016 at 2:55 AM
Tue, Jun 21, 2016 at 2:55 AM
Ask the Board: How do you protect your DOOH network against litigation? (DSConnection)
This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL. […]
digitalsignageconnection.com
Tue, Jun 21, 2016 at 2:52 AM
Tue, Jun 21, 2016 at 2:52 AM
Monday, June 20, 2016 Mon, Jun 20, 2016
DSF Europe Digital Signage & DooH Panel – Worldwide Industry Outlook 2016/17
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digitalsignagesummit.org
Mon, Jun 20, 2016 at 6:19 PM
Mon, Jun 20, 2016 at 6:19 PM
Fairfax Financial acquires majority stake in OOH ad operator Rouge Media (Canadian News Wire)
The investment made by Fairfax, which now owns a majority stake in Rouge Media, will allow the company to grow its current and future activities in the US and Canada through expansion within its current platforms as well as through strategic acquisitions. […]
newswire.ca
Mon, Jun 20, 2016 at 6:14 PM
Mon, Jun 20, 2016 at 6:14 PM
Nigeria’s OOH association boss allays fear over JCDecaux’s incursion (Jalupon)
Dismissing fears and suspicion of some practitioners during an exclusive chat with MARKETING EDGE recently, Noah said it is absurd for anybody to think that the agency can cede the entire billboards sites in Lagos State to just one single company. According to him, “there are certain things that are not just possible. […]
Mon, Jun 20, 2016 at 7:40 AM
Sunday, June 19, 2016 Sun, Jun 19, 2016
DSS Europe 2016: “Realtime DooH Ad Serving and Attribution using Mobile Data” Presentation
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digitalsignagesummit.org
Sun, Jun 19, 2016 at 5:12 PM
Sun, Jun 19, 2016 at 5:12 PM
Saturday, June 18, 2016 Sat, Jun 18, 2016
MediaPost: Why Offline Media (Including OOH) Is Programmatic’s Next Great Opportunity
Agencies and brands have naturally coalesced around programmatic in the years since its inception. For OOH and offline media to stay competitive, they must offer the same level of control and insight as their digital counterparts. Programmatic and OOH: A Match Made In Media Heaven. […]
mediapost.com
Sat, Jun 18, 2016 at 11:09 PM
Sat, Jun 18, 2016 at 11:09 PM
DOOH emoji campaign captures Cannes vibe
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digitalsignagetoday.com
Sat, Jun 18, 2016 at 11:01 PM
Sat, Jun 18, 2016 at 11:01 PM
Friday, June 17, 2016 Fri, Jun 17, 2016
OOH has powerful relevance in most significant growth areas of marketing: David Gordon (Media4growth)
Presenting his session on “OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising. […]
media4growth.com
Fri, Jun 17, 2016 at 7:49 AM
Fri, Jun 17, 2016 at 7:49 AM