High Attention to OOH Ads Leads to Consumer Action (OMAC)
When consumers are outside their home they are active and alert leading to opportunities for OOH to engage and interact with consumers according to the latest Shoppers Study. The 2016 Shoppers Study* shows that OOH can play a significant role in influencing consumer shopping habits. The majority of shoppers like trying new products and over ¾ (78%) pay attention to OOH ads. […]
Wed, Jun 15, 2016 at 1:28 AM