Ad spending in Thailand down 7.86% in first-half, OOH is up
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Tue, Jul 12, 2016 at 5:04 PM
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Search results for “"ooh"”:
Tuesday, July 12, 2016 Tue, Jul 12, 2016
Tue, Jul 12, 2016 at 5:04 PM
The renaissance of out of home (OOH) industry in Australia (AdNews)
The past 18 months have seen a renewed focus on discovery and exploration within OOH, guided by new technology and advances spawning fresh interest in the sector from outside and within the advertising industry. […]
adnews.com.au
Tue, Jul 12, 2016 at 12:41 AM
Tue, Jul 12, 2016 at 12:41 AM
Monday, July 11, 2016 Mon, Jul 11, 2016
OOH ad company Adshel launches NZ’s first national digital roadside network (Campaign Brief)
With 150 ultra-high definition screens across Auckland, Wellington and Christchurch, the Adshel Live national network offers unrivalled ability to reach audiences across NZ's three major metropolitan centres. […]
campaignbrief.co.nz
Mon, Jul 11, 2016 at 1:08 PM
Mon, Jul 11, 2016 at 1:08 PM
How OOH Helps Brands to Reach the On-the-Go Consumer in Summer (Clear Channel Outdoor, via Media Village)
Consider that 85 percent of purchases are made in brick and mortar retail and that out-of-home (OOH) advertising is proven to provide one of the strongest opportunities to influence consumer purchase decisions shortly before they happen. […]
mediavillage.com
Mon, Jul 11, 2016 at 1:05 PM
Mon, Jul 11, 2016 at 1:05 PM
#GhostbustersWaterloo DOOH Campaign (JCDecaux)
A super-sized spooky Out-of-Home campaign was launched by Sony Pictures with JCDecaux today, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas today. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. […]
Mon, Jul 11, 2016 at 12:38 PM
Saturday, July 9, 2016 Sat, Jul 9, 2016
New research by APN Outdoor provides data and insights into the effects of OOH advertising (APN Outdoor)
With top line insights like, 9.4 million Australians drive on major roads every day, to specific stats such as; Transit is #1 for Ad Recall with 54% of consumers recalling seeing it in the past 7 day and that the average Australian’s airport dwell time is 139 mins before international departures, Outnumbered captures the strength of the current Outdoor market and APN Outdoor’s leading position therein. […]
apnoutdoor.com.au
Sat, Jul 9, 2016 at 5:29 PM
Sat, Jul 9, 2016 at 5:29 PM
Why DOOH is not compatible with IAB audience measurement standards (Digital Ninja)
The incompatibility stems from IAB's assumption that there is only one viewer when an ad is shown which makes sense since Desktop and Mobile ads are usually served to a single individual. […]
Sat, Jul 9, 2016 at 4:09 PM
Friday, July 8, 2016 Fri, Jul 8, 2016
Trends in Romanian OOH market: Digital screens and real-time trading (Business Review)
An increase in the number of digital screens and real-time trading, new developments in hyper-targeting, and a growing beacon adoption focused on analytics – out-of-home advertising (OOH) will be a core part of social and mobile strategies and will start being recognized as a direct response medium. These are the main trends across the OOH advertising industry in 2016, industry players told BR. […]
business-review.eu
Fri, Jul 8, 2016 at 4:54 PM
Fri, Jul 8, 2016 at 4:54 PM
The Four Core Strengths of a Digital OOH Network (Rapport)
Just as some within the out-of-home (OOH) advertising market thought everything was heading in a steady direction with a gradually growing market share (give or take the odd recession); the online and mobile world turned up and disrupted everything. […]
Fri, Jul 8, 2016 at 12:41 AM
Notes from Cannes Lions: Data Providers Fuel Impact of OOH Creative (Media Village)
For the second year in a row, there were more entries in Outdoor than any other category (5,367), which speaks to the power, breadth and continual evolution of the oldest medium. In Clear Channel Outdoor's seventh year as sponsor of the Outdoor Lions, we showcased activations on Le Grand Screen, the world's largest digital rooftop billboard. […]
mediavillage.com
Fri, Jul 8, 2016 at 12:25 AM
Fri, Jul 8, 2016 at 12:25 AM
Thursday, July 7, 2016 Thu, Jul 7, 2016
Bus shelter advertising to generate millions of GBPs for investing back into public transport (Pioneering OOH)
Transport for West Midlands (TfWM), the transport arm of the West Midlands Combined Authority (WMCA) has awarded the contract to advertising giant Clear Channel. Advertising on bus shelters across the West Midlands is set to net more than £15 million income over the next five years – to plough straight back into public transport. […]
pioneeringooh.com
Thu, Jul 7, 2016 at 11:52 PM
Thu, Jul 7, 2016 at 11:52 PM
Nigerian OOH ad operator decries stiff rules
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thenationonlineng.net
Thu, Jul 7, 2016 at 11:32 PM
Thu, Jul 7, 2016 at 11:32 PM
What is place-based media? (OOH Pitch)
According to the Outdoor Advertising Association of America, place-based media “encompasses a wide variety of formats that are specially located where particular groups congregate for a variety of purposes.” To take it a step further, place-based media audiences exist due to the primary role the place or location plays in a person's daily life. […]
news.oohpitch.com
Thu, Jul 7, 2016 at 7:27 AM
Thu, Jul 7, 2016 at 7:27 AM
Three Ways OOH Amplifies Back-to-School Spending
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Thu, Jul 7, 2016 at 12:42 AM
Wednesday, July 6, 2016 Wed, Jul 6, 2016
Geo Audience Insights – Using Mobile Data to Inform OOH Location Marketing Planning
This is a four part series exploring the blurred lines between digital and OOH. […]
thoughtleadership.oaaa.org
Wed, Jul 6, 2016 at 11:22 AM
Wed, Jul 6, 2016 at 11:22 AM