Bus shelter advertising to generate millions of GBPs for investing back into public transport (Pioneering OOH)

Transport for West Midlands (TfWM), the transport arm of the West Midlands Combined Authority (WMCA) has awarded the contract to advertising giant Clear Channel. Advertising on bus shelters across the West Midlands is set to net more than £15 million income over the next five years – to plough straight back into public transport. […]