A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study* found that almost one-half (48%) of millennials report using ad blocking software to avoid online ads on their desktop or mobile device. […]
Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia. […]
[…]
JCDecaux has been showing live news in its rail, roadside and retail networks during the Euro 2016 football championship. For this campaign, JCDecaux cooperates again with content partner Press Association. […]
And now we continue with seven more reasons why consumer displays are not an option for any serious digital signage application: Off-site Display Management. If you plan on managing your signage displays from an off-site, centralized location, having a remote-management feature on the displays is a must. […]
During the ice hockey world championship (IIHF) in 2016, Škoda utilised DooH screens for a live campaign in St Petersburg’s Pulkovo Airport. The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. […]
By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]
The annual event, which draws some 600 leaders from the Atlanta business community, recognizes the top 40 fastest growing middle-market companies in Georgia. […]
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has signed a new 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the Minneapolis-St. Paul International Airport (MSP). […]
[…]
[…]
Outdoor media giant oOh!media has acquired an 85% stake in youth publisher Junkee Media. The deal, worth just above $11 million, allows oOh!media the right to acquire the remaining 15% in the future. […]
The announcement follows the decision by Translink to exercise its option to extend the contract by a further 5 years. The 2012 public procurement process saw Exterion Media being awarded the Transit Out-of-Home business. Translink operate public transport on Metro and Ulsterbus services across the towns and cities of Northern Ireland. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Tech Savvy’s are a highly sought after segment in the market. They’re willing to spend their income on the latest tech gadgets, broadcasting their lives on social media. […]
Exterion Media launched the next phase in this year’s Pride in London campaign, in collaboration with WCRS. The overall theme for the campaign, devised by WCRS, is #NoFilter. […]
