Trends in Romanian OOH market: Digital screens and real-time trading (Business Review)
An increase in the number of digital screens and real-time trading, new developments in hyper-targeting, and a growing beacon adoption focused on analytics – out-of-home advertising (OOH) will be a core part of social and mobile strategies and will start being recognized as a direct response medium. These are the main trends across the OOH advertising industry in 2016, industry players told BR. […]
Fri, Jul 8, 2016 at 4:54 PM