The value of the Irish OOH market grew by 10% in the first half of 2016, according to new research PML Group. According to PML, Q2 of 2016 saw OOH register its fifth consecutive quarter of growth and the specialist agency expect 2016 to be the busiest on the medium since 2007. […]
In OOH Location-Marketing, data is a combination of two things: audience insights overlaid with geo-location. An appropriate descriptor for this is Geo Audience Insights (GAI). GAI are a holistic understanding of aggregated groups of audience behavior, and understanding the migration patterns of these groups. […]
The deadline to submit entries for the 2016 OOH Media Plan Awards is August 31, 2016. OAAA established the OOH Media Plan Awards in 2000 to recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. […]
Ocean Outdoor has been appointed as the sales, marketing and advisory partner for one of the world’s most iconic advertising locations, The Piccadilly Lights, London. Land Securities will be building on the long term heritage of The Piccadilly Lights by working with Ocean and all stakeholders to create an innovative and exciting global technology hub for London. […]
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The locations and creative of digital out-of-home in particular have the ability to capture viewers’ attention and make them stare. […]
While dynamic data reliant campaigns are more demanding, they ensure significantly better results. This was demonstrated by Matthews in a 2015 study from Posterscope, with an 18% increased value regarding spontaneous memory, an increase of 12% over supported memory and an increase of 53% with message recall. […]
DOOH will need to overcome the following four headwinds to realize its full potential: Technology, Content, Measurement and Media Buying Culture. […]
In a bid to demonstrate the value of targeting consumers by behaviour as opposed to solely by traditional demographics such as age, gender, income or social class, we at KBH have produced new OOH audience categories with our Pen Profiles, using Mosaic, Personicx and TGI data. We studied the behaviour of more than 2,500 consumers, beginning in 2013 and then again last year. […]
Out-of-home firm APN Outdoor is allegedly contemplating a double acquisition which will see the outdoor media giant take over Queensland's Metrospace Outdoor Advertising, along with assets from Independent Outdoor Media (iOM). The deal could see APN Outdoor fork out some $40m for both Metrospace and iOM’s assets. […]
From small town to Midtown Manhattan, Nancy Hill has made quite the name for herself. Having entered the advertising industry following her mother’s detection of a job vacancy while reading the local newspaper, Nancy has propelled to her current position as President and CEO of the American Association of Advertising Agencies. […]
From small town to Midtown Manhattan, Nancy Hill has made quite the name for herself. Having entered the advertising industry following her mother’s detection of a job vacancy while reading the local newspaper, Nancy has propelled to her current position as President and CEO of the American Association of Advertising Agencies. […]
From small town to Midtown Manhattan, Nancy Hill has made quite the name for herself. Having entered the advertising industry following her mother’s detection of a job vacancy while reading the local newspaper, Nancy has propelled to her current position as President and CEO of the American Association of Advertising Agencies. […]
The OAAA OOH Media Locator is the most comprehensive guide to out of home (OOH) media options across the entire US. It allows any advertiser or ad agency to: Quickly identify OOH media options by format and geography Search by CBSA or DMA in the US Export search results in an Excel file Check out this time-saving feature for OOH media planners and buyers by visiting the "OOH Media Locator" today! […]
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