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Belgian OOH Company Markets To Captive Smoking Audience

I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still smokes. So I’m not surprised a digital OOH product called Ashvertising is still around. A reader sent me a pic (below) he grabbed of one of these hybrid screens/ashtrays outside an establishment in Brussels, Belgium. […]

sixteen-nine.net
Wed, Jul 6, 2016 at 8:03 AM

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Gionee appoints Rapport India as its OOH partner

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exchange4media.com
Mon, Jul 4, 2016 at 5:53 PM

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Digital OOH creative contest by Ocean and Campaign opens for entries from across the globe for the first time (Campaign)

This is the seventh year of the contest which judges digital out-of-home ad concepts yet to be made. Ocean helps realise the winning ads and showcases them on their networks in the UK - and this year, in Hong Kong and New York. […]

campaignlive.co.uk
Mon, Jul 4, 2016 at 5:48 PM

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The world’s fist interactive DOOH campaign to target uninsured drivers, via Ocean Outdoor (IBB Online)

Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that over 1 million of UK drivers don’t have car insurance; a problem that can cost honest motorists dearly. […]

lbbonline.com
Mon, Jul 4, 2016 at 5:37 PM

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Why Tech Companies are Using OOH Advertising (Medium)

It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]

medium.com
Sun, Jul 3, 2016 at 5:28 PM

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OOH Is Becoming A Measurement Tool For Digital Marketers (AdExchanger)

The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]

adexchanger.com
Sun, Jul 3, 2016 at 5:27 PM

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Why add Twitter to OOH? (Outsmart)

We like to think of Twitter as something that compliments and adds to the strengths of other media - a bridge not an island. This is particularly true for Out of Home (OOH). It enjoys a symbiotic relationship with, and has much in common with Twitter. […]

outsmart.org.uk
Sun, Jul 3, 2016 at 5:25 PM

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Results of the 2016 Geopath OOH Benchmarking and Tracking Study (LinkedIn)

In June of 2015, right after I joined TAB, I launched a survey among our members. The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses. More than 230 members participated. […]

linkedin.com
Fri, Jul 1, 2016 at 5:50 PM

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Clear Channel takes over Barcelona street furniture ad contract from JCDecaux OOH (Campaign)

The outdoor media company will manage 1,419 bus shelters, 20 digital screens, 61 toilets and 432 user information screens for the Spanish city in Catalonia. The estimated €22m (£18.5m) account moves to Clear Channel from JCDecaux, three months after Clear Channel’s successful bid to manage Madrid’s €25m street furniture for the next 12 years. […]

campaignlive.co.uk
Fri, Jul 1, 2016 at 5:27 PM

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2016 Innovation Awards for OOH ad buying platform: Fliphound and Atomic Billboards (Wichita Business Journal)

Fliphound, an automated media buying platform for digital billboards, allows advertisers to choose and change billboard locations, swap creative and choose specific days and times of the day to advertise. “Fliphound is prepaid, so local businesses can hop on and put in $25 per day for a billboard,” says Elizabeth Farha, vice president of sales. […]

bizjournals.com
Fri, Jul 1, 2016 at 1:43 AM

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Retail “still a major growth area for DOOH” (Screen Media Mag)

Retailing has been singled out as a continued major growth area for both digital signage and facial recognition technology. The sector, which was one of the first to embrace digital signage in the early 2000s, remains the one with the highest penetration but still offers plenty of opportunity for developing further, according to Credence Research. […]

Thu, Jun 30, 2016 at 11:48 PM

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Ocean Outdoor Talks to Consumers with Relevant DOOH Content (Pioneering OOH)

Holland Park Roundabout unveils a step change in the way advertisers can target motorists in real-time. The jewel in west London’s crown delivers personalised one-to-one messages to an affluent audience of 4 million. Located by Westfield London (28 Million shoppers per year and £1 billion in annual sales), this premium location takes real-time media to the next level. […]

pioneeringooh.com
Thu, Jun 30, 2016 at 5:23 PM

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Cannes Lions 2016: The judges’ verdict (OOH included) (Campaign)

So, as I emerge from six days of sitting in a dark bunker under the Palais, having reviewed 5,300 pieces of outdoor work and surviving on MR PIZZA’S finest tuna (?!) pizza, I am a mixed-up bag of emotions. First off is pride – and it is pride that I work in an industry that, at its best, has the quality of thinking that can make this planet a more interesting and exciting place. […]

campaignlive.co.uk
Thu, Jun 30, 2016 at 5:09 PM

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Singapore has the highest penetration of digital OOH screens in the world, but it has not reached the peak yet (Campaign Asia)

According to PwC, by 2019, the city state will see digital OOH advertising revenue account for 60.4 percent of total OOH advertising revenue, while exceptional growth in London will help the UK reach 53.7 percent. Hong Kong comes in second at 55.5 percent. […]

campaignasia.com
Wed, Jun 29, 2016 at 7:02 PM

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What’s behind outdoor ad giant Ooh!Media’s surprise acquisition of youth media publisher Junkee (AdNews)

Ooh!Media’s acquisition of Junkee could be a sign of things to come in the of outdoor space, industry experts tell AdNews. Ooh!Media acquired an 85% stake in youth publisher Junkee Media over the weekend in a deal worth just above $11 million, with a right to buy the remaining 15% in the future. […]

adnews.com.au
Wed, Jun 29, 2016 at 6:17 PM

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