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Out-of-home advertising agency Billups to Acquire HEED Media (press release)

Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]

marketwired.com
Fri, Jan 9, 2015 at 12:10 PM

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First-Ever Digital Place-based Media Survey Measures Opinions of 250 Advertiser and Agency Executives

MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Innovative Advertising Opportunities as Greatest Strengths of Digital Place Based Media. NEW YORK, Oct. […]

Editorial
Tue, Oct 7, 2014 at 2:50 PM

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Yet another Geopath President steps down amid the battle for OOH ad currency standards (MediaPost)

by Joe Mandese. Days before the out-of-home ad industry is scheduled to hold its annual meeting, the head of the industry's primary audience measurement service Geopath -- Dylan Mabin -- has stepped down as president. […]

mediapost.com
Tue, Apr 23 at 3:11 PM

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Ask BOB: 75Media Launches Bespoke Software to Help OOH Campaign Planning

Proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns. We are excited to announce that we have launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. […]

75media.co.uk
Wed, Apr 17 at 8:37 AM

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Expanding Non-Dues Revenue with Out of Home Media

The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. […]

emcoutdoor.com
Thu, Apr 11 at 9:44 AM

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Updated speaker list and agenda for OAAA’s 2024 OOH Media Conference

Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]

OAAA
Thu, Apr 4 at 4:40 PM

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Retail media is in ‘uncharted territory,’ says Microsoft head (EMARKETER)

Sara Lebow, senior analyst for Insider Intelligence. “What’s really exciting about retail media is a lot of it is uncharted territory,” said Paul Longo, general manager of retail media at Microsoft. “We’re in inning two, inning three. […]

emarketer.com
Mon, Mar 25 at 4:25 PM

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2024 OBIE Awards shortlist; Winners to be revealed at the OAAA’s 2024 OOH Media Conference April 29-May 01

OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. […]

OAAA
Wed, Mar 20 at 8:02 AM

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Ex-MediaMath and OAAA executive Laura Colona appointed Talon’s first Senior Vice President Marketing, North America; Enza Chiodi promoted to U.S. Chief Client Officer (MediaVillage)

Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]

mediavillage.com
Tue, Mar 5 at 10:54 AM

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IAB Australia and the Outdoor Media Association (OMA) will hold Powering DOOH 2024 conference on 4 April in Sydney (Mumbrella)

The half-day conference will present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia. Topics for the 2024 conference include: Release of new local research on buyside Attitudes to Programmatic DOOH,\. International market comparison on Programmatic DOOH markets. […]

mumbrella.com.au
Mon, Feb 26 at 4:00 PM

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OAAA opens entries to the Future Leaders program, 10 winners will receive a paid trip to the 2024 OOH Media Conference

OAAA and the OOH United initiative have established the Future Leaders program. Ten (10) selected Future Leaders will attend the 2024 OOH Media Conference. Future Leaders to participate in conference breakout sessions, networking events, and possibly main stage programming. […]

OAAA
Fri, Feb 23 at 12:41 PM

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New speakers added to the agenda of the 2024 OOH Media Conference, taking place April 29 – May 01, 2024 in Carlsbad, California

OAAA is unveiling another impressive lineup of industry leaders and innovators who will take the stage at the highly anticipated 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California. The 2024 OAAA Media Conference is a must-attend event for the advertising and media industry. […]

OAAA · Promoted content
Thu, Feb 15 at 1:13 PM

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Co-op launches UK’s first convenience retail media network (The Grocer)

The Co-op has launched a retail media network to boost advertising opportunities for brands, claiming a UK first for the convenience sector. Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold – an SMG agency who are the largest operator of retail media networks in the UK – under one recognisable brand identity. […]

thegrocer.co.uk
Tue, Feb 6 at 8:58 AM

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DOOH network operator 75Media acquires 81 digital panels from iQ OOH (75Media)

75Media has incorporated iQ’s 81 digital panels into its own portfolio and all of its employees, including iQ founders Tim de Monte and David Peters, will transition into the newly expanded organisation. iQ was founded in 2021, by De Monte and Peters, both former directors at Global. […]

75media.co.uk
Fri, Jan 19 at 4:00 AM

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Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]

Bravo Media
Fri, Jan 5 at 5:18 PM

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