…everal other senior media agency executives discus… · …A free subscription is required to read this artic… […]
The UK CEO of WPP's specialist OOH agency reflects on how this year's lockdown has differed from March 2020, the wider impact of Publicis' split from Posterscope, and why the media industry needs to embrace neurodiversity Hi Ali - how are you feeling about 2021 so far? How has the January 2021 lockdown differed from that of March 2020 for out of home (OOH)? […]
Facebook launched the "Thank You" messaging in the New York, Los Angeles, San Francisco, and Seattle markets quickly by utilizing digital out of home (DOOH) and securing contextually relevant placements. In a Lucid study commissioned by Facebook, the "Thank You" campaign's utilization of OOH was deemed extremely successful at increasing both ad awareness and message pull through. […]
However, the announcement doesn't say a word about what exactly this agency offers for programmatic advertising on digital billboards, whose digital billboards they are and in what markets. Another example of 100% misleading PR [Ed]. "This is a game-changer," says Brian Colling, CEO of Colling Media. […]
…o become a must-use media agency for any out-of-ho… · …Recognizing the traditional process of buying OOH … […]
SMBs often engage a digital agency to boost or build their online presence, with things like social media and pay-per-click marketing, and search engine optimisation. However, when it comes to incorporating an out-of-home campaign into the marketing mix, it usually requires a specialist media buying agency. […]
“We are still at a nascent stage as far as DOOH is concerned, compared to what we see abroad on large format and on large scale. Having said that, in certain Indian cities, where policies are in place, DOOH is getting used correctly. But at the same time, major metro cities like Mumbai are struggling with restrictive guidelines or policies for DOOH to be allowed in a large format. […]
Using Signkick Trading Bridge, media owners – large and small – can create the same friction-free connection with any automated buyer they choose. For top tier media owners, whose systems aren’t compatible with automated buyers, Signkick Trading Bridge takes care of translations and conversions while implementing business rules, so their trading never misses a beat. […]
… a geo-local, multi-media agency serving advertise… · …NOVUS Media offers hyper-local, customized media p… […]
Milne has 20 years under his belt at Posterscope, during which he has held roles based both in London and across a number of the agency's international offices. He moves into his new role from his current position as head of platforms and partnerships in APAC, where he helped to establish Posterscope in Japan and to accelerate its data and automation strategies in the region. […]
As part of its ongoing international expansion effort, UK-based out-of-home agency Talon has acquired digital OOH creative specialist Grand Visual, and its campaign management platform QDOT. Terms weren’t disclosed. Grand Visual will retain its identity, and continue to work autonomously with agencies, media owners and brands, including Warner Brothers, Amazon Studios, Netflix and Spotify. […]
We are the only independent registered agency specialising in OOH in South Africa and Africa. The combined knowledge and experience of our team of six far outweighs other companies offering OOH strategy and management services. As such, our plug-in or exclusive solution offered to direct clients, cross-platform and digital agencies, is highly valued and sought-after. […]
Origins Advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. […]
It’s fundamentally important to remember that people don’t like to be advertised to. This is why the most successful advertisement campaigns disguise themselves as experiences; by appealing to some human emotion. […]
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