Publicis Media acquires out-of-home agency Ecosys in India
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Wed, Apr 11, 2018 at 5:57 PM
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NEW YORK, Oct. 19, 2016 /PRNewswire-USNewswire/ — The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced today a Video Everywhere Summit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France. […]
The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA's Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day's sessions. […]
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek has been named CEO Posterscope US, succeeding Helma Larkin. C2C, specializes in providing OOH services to the apparel, cable/broadcast, and technology categories. […]
Unfortunately, this announcement does not give any idea of what exactly this means for either party or the industry as a whole besides the standard "press release" fluff . [Ed.] Out-of-home (OOH) communications agency, Posterscope, has announced its new partnership with FEPE International. […]
One of the world’s biggest advertising groups is launching a global agency specialising in out-of-home media. Havas, which set up its Adcity business in France 18 months ago, is now taking it worldwide under the leadership of Matthieu Habra, formerly with Posterscope and Posterconseil’s Screenbase. […]
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Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]
In the broadest sense, an advertising agency creates stuff (ideas, strategies, actual creative) that helps a brand sell products. Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion ad agencies do not want to be called ad agencies any longer. […]
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Hasenzahl’s depth-of-marketing and technology experience will be essential to moving MaxMedia’s vision for providing elegant, unified, omni-channel brand experiences forward. […]
Agency restructures into two distinct divisions, promotes Jesse Sugarman to senior vice president, business development for Outdoor Media. […]