Monday, June 24, 2024

Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

Friday, January 5, 2024

HONG KONG — Bravo Media has won the exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024.

MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. Its overall market share of the public transport market in Hong Kong in the first five months of 2023 was 49.6%[2].

Mr. Richard Petignaud, Managing Director of Bravo Media placed Bravo Media logo on a Digital Panel screen, symbolizing the exclusive MTR^ advertising Concession operated by Bravo Media officially launched.

About Bravo Media Limited:

Founded in Nov 2021, Bravo Media is an out-of-home media company in Hong Kong specializing in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus’s bus body advertising and the exclusive advertising agency of MTR^advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus. Built upon a team of media veterans, creative and industry professionals, Bravo Media is committed to providing innovative and effective out-of-home advertising solutions to advertisers fostering brands connect with their target audiences and achieve their business goals.

For more details about Bravo Media, please visit its official website: www.bravomedia.com.hk or follow Bravo Media LinkedIn.

^MTR system here refers to East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus

SOURCE Bravo Media Limited

Published on Friday, January 5, 2024 at 5:18 PM

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