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Chinese OOH media operator Asiaray launches programmatic DOOH transaction platform with The Trade Desk and Magnite (formerly Rubicon Project) (Yahoo Finance)

… Out-of-Home (DOOH) programmatic transaction platf… · …l enable Asiaray to programmatically trade its DOO… · …siaray's successful programmatic DOOH project with… · …line DOOH media and programmatic advertising. Leve… · …rked the first-ever programmatic guaranteed DOOH c… · …OH industry to have programmatic transaction techn… · …e to consumers. The programmatic automation empowe… · …to have secured new programmatic cooperation with … · …f new technologies, programmatic buying in adverti… · …dvertisers shift to programmatic buying." About… · …s Rubicon Project's programmatic expertise with Te… · …Asiaray Media Group Limited ("Asiaray" or the "Gro… […]

news.yahoo.com
Tue, Dec 8, 2020 at 7:39 PM

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Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media join forces to develop standards for DOOH inventory in programmatic transactions

…g DOOH inventory in programmatic marketplaces base… · …equality within the programmatic DOOH industry. … · …terchangeably. In a programmatic marketplace, this… · …ropel DOOH into the programmatic ad tech mainstrea… · …omni Adomni is a programmatic advertising platf… · …, launch successful programmatic DOOH campaigns. … · …the leading SSP for programmatic out-of-home and p… · …portunity to access programmatic ad spend with ful… · … through the use of programmatic. VIOOH is live in… · …lobally and trading programmatically in eleven mar… · … leading end-to-end programmatic ecosystem for dig… · …Today, the consortium of ad tech innovators releas… […]

broadsign.com
Tue, Dec 8, 2020 at 7:22 PM

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Ad Tech Leaders Unite to Establish New programmatic DOOH Standards

…g DOOH inventory in programmatic transactions … · …data and help drive programmatic DOOH forward. Tod… · …g DOOH inventory in programmatic marketplaces base… · …equality within the programmatic DOOH industry. … · …terchangeably. In a programmatic marketplace, this… · …ropel DOOH into the programmatic ad tech mainstrea… · …omni Adomni is a programmatic advertising platf… · …, launch successful programmatic DOOH campaigns. … · …the leading SSP for programmatic out-of-home and p… · …portunity to access programmatic ad spend with ful… · … through the use of programmatic. VIOOH is live in… · …lobally and trading programmatically in eleven mar… · … leading end-to-end programmatic ecosystem for dig… · …Adomni, Broadsign, Place Exchange, Verizon Media, … […]

broadsign.com
Tue, Dec 8, 2020 at 7:30 AM

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programmatic OOH Predictions from John-Paul Major, Head Of programmatic Futures, MediaCom (New Digital Age)

…and challenges, for programmatic in OOH in 2021? … · …e real potential of programmatic DOOH come to the … · …ning for the use of programmatic advertising in OO… · …ssic OOH buying and programmatic. Classic OOH has … · …r to every brief is programmatic. We need to ident… · … possibilities that programmatic offers as a compl… · …nning and buying of programmatic into the existing… · …rease investment in programmatic OOH in 2021? I… · … was your favourite programmatic OOH campaign this… · …One obvious opportunity for next year is to take a… […]

newdigitalage.co
Sun, Dec 6, 2020 at 7:56 PM

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What to expect from programmatic DOOH in the next 12-24 months (BandT)

…ft-cited benefit of programmatic DOOH is that it o… · … this means is that programmatic technology enable… · …yers who are new to programmatic DOOH (which let�… · …ortable buying DOOH programmatically and omni-chan… · …of the omni-channel programmatic buy. It’s also … · …the introduction of programmatic technology means … · …s. This is where programmatic can be a very val… · …ty to transact DOOH programmatically first became … · …ch negates a lot of programmatic’s inherent bene… · …s generated 3x more programmatic revenue than thos… · …nually setting up a programmatic campaign. As p… · …d confident selling programmatically and as demand… · … was predicted that programmatic would constitute … · …sider the growth of programmatic DOOH in more esta… · …ently declared that programmatic will make up 6.7 … · …�s foreseeable that programmatic should grow to ma… · …e industry embraces programmatic’s capabilities … · …ng progress made by programmatic DOOH in ‘unprec… · …Ben Allman is Director, APAC at Broadsign and Co-c… […]

bandt.com.au
Sun, Dec 6, 2020 at 7:53 PM

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Canadian programmatic DOOH DSP Atedra integrates with NYIAX marketplace

The announcement says that the integration "allows DOOH advertisers to reserve or buy future DOOH inventory supplied by Atedra across the NYIAX marketplace. The move extends the value that Atedra’s DOOH advertising and publishing partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace. […]

nyiax.com
Thu, Dec 3, 2020 at 6:25 PM

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Hong Kong’s HKIA is the first major international airport to enable programmatic buying of its DOOH advertising (Campaign Asia)

…Decaux is launching programmatic trading capabilit… · …also moving towards programmatic DOOH services. Ea… · …to launch the first programmatic campaign at India… · …ed it’s launching programmatic trading capabilit… · …l airport to launch programmatic DOOH for advertis… · …Kong. “We believe programmatic buying is the fut… · …me. They argue that programmatic technology is mak… · …JCDecaux is launching programmatic trading capabil… […]

campaignasia.com
Thu, Nov 26, 2020 at 6:53 PM

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Australia’s advertising bosses predict trends for 2021. programmatic DOOH is one of them (AdNews)

Nick Thomas, Head of Investment (Marketplace), Mediacom: Programmatic OOH will be first off the rank already seeing big leaps in 2021, it will take a traditional medium into the future, allowing better targeting, real time reporting and flexibility in a channel that normally doesn’t allow it. […]

adnews.com.au
Wed, Nov 25, 2020 at 8:43 PM

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Almost half of agency and ad executives say they don’t understand the benefits of programmatic OOH; here’s VIOOH’s pitch to them (ITProPortal)

… We all know what programmatic DOOH is - the aut… · …nd importantly, how programmatic may change when a… · …and the benefits of programmatic OOH. Unsurprising… · …u know not only how programmatic OOH works (it’s… · …ds can achieve when programmatic OOH is planned an… · …hin an omni-channel programmatic campaign. We’ll… · …ll also look at how programmatic methods have expa… · …npredictable times, programmatic OOH could be the … · …dustry So how does programmatic OOH work? Essent… · …ital site be bought programmatically? Not yet. In… · …l screens available programmatically via an SSP su… · …7 percent is traded programmatically), thus enabli… · …f a brand’s wider programmatic strategy. Othe… · …t out to new buyers programmatically, significantl… · …entory to be bought programmatically. Our 2019 Sta… · …0 would be the year programmatic OOH went mainstre… · …main confident that programmatic will be an accele… · …ease their spend on programmatic OOH in the next y… · …ion of omni-channel programmatic campaigns represe… · …d and bought within programmatic campaign budgets,… · …e likely to involve programmatic OOH. This could b… · …, and including the programmatic OOH and mobile el… · …rcent) believe that programmatic OOH is important … · …favor of the use of programmatic OOH, versus 55 pe… · …t time to be buying programmatic OOH? Programmati… · …rs over the summer, programmatic OOH came back int… · …d of the ability of programmatic OOH to weather th… · …s acknowledged that programmatic advertising is mo… · …s, not myths, about programmatic OOH. Visit VIOOH.… · …earn more about how programmatic OOH can help your… · …By Helen Miall, CMO, VIOOH. We all know what pr… […]

itproportal.com
Tue, Nov 24, 2020 at 11:22 PM

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JCDecaux Transport and VIOOH launch programmatic trading capabilities for Hong Kong International Airport advertising (Yahoo Finance)

…VIOOH's programmatic platform connects HKIA's prem… · …VIOOH's programmatic platform connects HKIA's prem… […]

finance.yahoo.com
Tue, Nov 24, 2020 at 10:32 PM

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How Broadsign Reach solves the issue of managing programmatic yield

…ow that transacting programmatic in an open biddin… · …ant changes to your programmatic strategy, it’s … · …ach developing your programmatic business a little… · …w do I price my non-programmatic deals? Pricing c… · …n direct sales, and programmatic has the potential… · … you price your non-programmatic inventory and use… · …ore concepts behind programmatic is that it allows… · …Managing network yield is a perennial issue, a nut… […]

broadsign.com
Tue, Nov 24, 2020 at 10:31 PM

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Managing programmatic yield with Broadsign Reach

…ow that transacting programmatic in an open biddin… · …ant changes to your programmatic strategy, it’s … · …ach developing your programmatic business a little… · …w do I price my non-programmatic deals? Pricing… · …n direct sales, and programmatic has the potential… · … you price your non-programmatic inventory and use… · …ore concepts behind programmatic is that it allows… · …fill rate to inform programmatic strategy Your … · … your next steps in programmatic. If a screen�… · …fit from increasing programmatic supply to take ad… · …o consider reducing programmatic supply, or else d… · …e sure to keep your programmatic floor price at or… · …s key to success in programmatic, and the waterfal… · …ferential access to programmatic inventory based o… · …e of deal for their programmatic transactions. Nob… · …d with a P2 private programmatic offer valued over… · …idden value in your programmatic business. Here… · …rt transacting DOOH programmatically? Request a… · …Managing network yield is a perennial issue, a nut… […]

broadsign.com
Tue, Nov 24, 2020 at 3:31 PM

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Verizon Media’s executive explains how programmatic DOOH advertising is gaining a foothold in New Zealand (Stop Press)

…lding platform, and programmatic approach makes it… · …rucial – and in a programmatic world it’s very… · …ompany Foodora used programmatic DOOH to deliver r… · …land’s very first programmatic DOOH experience. … · …ers to expand their programmatic offerings to keep… · …Arnaud Calonne, Verizon Media New Zealand. Outdoor… […]

stoppress.co.nz
Tue, Nov 24, 2020 at 10:40 AM

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CEO of self-service programmatic DOOH DSP TPS Engage says the pandemic has accelerated the need for micro-buying (Media4Growth)

…at a sign that DOOH programmatic is taking deep ro… · …belief is that DOOH programmatic is still trying t… · …board owners accept programmatic as part of the in… · … Do you see DOOH programmatic bringing more ad … · …ts to DOOH? Is DOOH programmatic making brands bel… · … dollars transacted programmatically by traditiona… · …erent. The value of programmatic is not just allow… · … us have never done programmatic DOOH before and u… · … one aspect of DOOH programmatic. Have you seen an… · … soon. With DOOH programmatic tools becoming mo… · …Radu Bogdan Savonea, Co-Founder & CEO of TPS E… […]

media4growth.com
Mon, Nov 23, 2020 at 6:08 PM

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Case studies of successful programmatic DOOH campaigns in Australia executed by Mediacom/Hivestack (BandT)

…ansact DOOH screens programmatically, significantl… · …tiple variations of programmatic digital out-of-ho… · …being used to power programmatically bought OOH in… · …uying this campaign programmatically allowed us to… · …ace the benefits of programmatic DOOH. There is so… · …the power of buying programmatic OOH, particularly… · …Hivestack DSP platform now enables MediaCom to com… […]

bandt.com.au
Mon, Nov 23, 2020 at 6:03 PM

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