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The Drum: A combination of recent factors has led to increased interest in programmatic DOOH

…has evolved. Today, programmatic Digital OOH solut… · …creased interest in programmatic OOH as a channel,… · …the space - linking programmatic pipes to OOH digi… · …and efficiencies of programmatic buying, but also … · … “That’s said, programmatic OOH is still nasc… · …on to say, oh, it's programmatic, let's do all the… · …ay I try to explain programmatic OOH when we're wo… · …A recap of the Drum's Digital Media Summit panel o… […]

thedrum.com
Sun, Nov 22, 2020 at 4:54 PM

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Integral Ad Science’s Jessika Miles foresees the arrival of programmatic DOOH at scale in Australia/New Zealand (BandT)

…ty in Marketing and programmatic will make it a mu… · …ty to purchase DOOH programmatically alongside Onl… · …ible some time ago, programmatic enables it at an … · …By Jessica Miles. Verification will allow adver… […]

bandt.com.au
Thu, Nov 19, 2020 at 6:41 PM

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programmatic DOOH adt tech provider Hivestack expands services to Latin America (PRNewswire)

… a global pandemic, programmatic advertising has b… · … will be transacted programmatically across LATAM … · …re being transacted programmatically. This imbalan… · …wth opportunity for programmatic DOOH in Latin Ame… · …ck commented "While programmatic advertising is sk… · …rocketing in LATAM, programmatic DOOH is just gett… · …ys are bought using programmatic technology. Hives… · …usiness outcomes to programmatic DOOH advertising … · …tize DOOH inventory programmatically with CPM pric… · …th can be purchased programmatically by agencies u… · …ir daily journey by programmatically activating sc… · …publishers with two programmatic campaigns set to … · …Exchange to attract programmatic revenue. DOOH med… · …Hivestack is expanding sales and operations to sev… […]

prnewswire.com
Thu, Nov 19, 2020 at 6:39 PM

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Goldbach Germany’s DOOH Inventory Is Now Available for programmatic Buys via Hivestack’s Platform for Advertisers Across Germany, Austria and Switzerland (DPAA)

… the leading global programmatic digital out of ho… · …cognising the value programmatic brings to DOOH th… · …d Asia, growing the programmatic reach and impact … · …uy and sell-side of programmatic digital out-of-ho… · …Exchange to attract programmatic revenue. DOOH med… · …Montreal, Canada, Unterföhring, Germany (November… […]

dpaaglobal.com
Tue, Nov 17, 2020 at 7:25 PM

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OOHToday: Questioning programmatic DOOH buying has become politically incorrect

… wait! Where is the programmatic Holy Grail to fen… · …have yet to see one programmatic provider check al… · …ng to steer the OOH programmatic narrative as the … · …not. The future for programmatic is less foreseeab… · …o dares to question programmatic as a solution for… · …ss: If you question programmatic platforms and att… · …inually reading how programmatic is transforming (… · … readily understand programmatic. The story went o… · …am sure many in the programmatic space who are rea… · …rsistent puffery on programmatic does not help the… · …tions how important programmatic is to OOH sales t… · …l dollars spent via programmatic platforms. Just d… · …les revenues due to programmatic? Certainly not th… · …eir perspectives on programmatic. One a programmat… · …programmatic. One a programmatic provider and the … · …n similar vision on programmatic and its relations… · …t view is is from a programmatic provider, Ron War… · … OOH experience the programmatic platforms have on… · …o share thoughts on programmatic and the future of… · … lot of hype around programmatic trading of Out of… · …urchase data trumps programmatic hype OOH Today… · …oday is not against programmatic. Not at all. We w… · …programmatic planning, buying and selling has been… […]

oohtoday.com
Tue, Nov 17, 2020 at 6:08 PM

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Open RTB does 3x the revenue of private programmatic DOOH deals (Broadsign)

…f highs and lows in programmatic. Demand evaporate… · …mers who transacted programmatically on open deals… · … entire approach to programmatic and the way we ha… · …ing a blueprint for programmatic DOOH success. … · … not have this open programmatic arrangement. Some… · …o manually set up a programmatic sale. The tren… · … networks with open programmatic arrangements are … · …he open approach to programmatic and the other tak… · …This has been a year of highs and lows in programm… […]

broadsign.com
Mon, Nov 16, 2020 at 4:11 PM

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Unpacking the data: Open RTB does 3x the revenue of private programmatic deals

…f highs and lows in programmatic. Demand evaporate… · …mers who transacted programmatically on open deals… · … entire approach to programmatic and the way we ha… · …ing a blueprint for programmatic DOOH success. … · …’s take a look at programmatic sales data repres… · … not have this open programmatic arrangement. Some… · …o manually set up a programmatic sale. The tren… · … networks with open programmatic arrangements are … · …he open approach to programmatic and the other tak… · … staff dedicated to programmatic – fewer peo… · …ing more money from programmatic, they’re also k… · …rtant to prioritize programmatic There’s anot… · … top performance by programmatic businesses: prior… · …esses: prioritizing programmatic transactions. … · …makes a priority of programmatic transactions. By … · …ry is available for programmatic purchase, and if … · …ner that only makes programmatic inventory availab… · …fit of prioritizing programmatic stacks up in a bi… · …ey point: Dedicated programmatic sales staff boost… · … sales staff boosts programmatic sales Still to… · …re’s concern that programmatic takes away jobs f… · …e key to success in programmatic. In this image… · …er have a dedicated programmatic sales team or inc… · …d help put together programmatic deals. The blue l… · … Throughout the programmatic recovery, publish… · … or actively pursue programmatic sales made 1.4 ti… · … sales resources to programmatic is a must. Just t… · …lue possible out of programmatic, it’s the strat… · …ant to succeed with programmatic DOOH sales?See ho… · …This has been a year of highs and lows in programm… […]

broadsign.com
Mon, Nov 16, 2020 at 11:04 AM

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The biggest challenge facing programmatic OOH may be its name (Campaign)

…t is the mantle of 'programmatic' setting expectat… · …p towards the term "programmatic". Rather than … · …st month. Uptake in programmatic OOH has been marg… · …y. Is the mantle of programmatic making education … · … I’m a big fan of programmatic OOH. I’ve worke… · …ts for the birth of programmatic buying was the ab… · …oo much supply, and programmatic became a vehicle … · …nventory is sold on programmatic. Much like the ea… · …nce. This leaves programmatic as a second-tier … · …in when it comes to programmatic. Moving marque si… · … OOH moves into the programmatic space, the relati… · … Starbucks coffee), programmatic OOH risks moving … · …e). The way that programmatic OOH is traded wil… · …and salience. As programmatic becomes a bigger … · …ls. In fairness, programmatic OOH could become … · …iggest priority for programmatic OOH is education.… · …e from the world of programmatic, and that’s the… · …By Marcos Angelides, chief strategy and innovation… […]

campaignlive.co.uk
Sun, Nov 15, 2020 at 7:02 PM

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How amateurish PR can backfire: OOHToday dissects the BS in Colling Media announcement about the launch of programmatic for digital billboards

…’ Or saying it is programmatic that is the game … · …be ‘excited about programmatic’, also not new,… · …g their drums about programmatic. Still less than … · …developed their own programmatic software or are t… · …Colling Media Launches programmatic Advertising fo… […]

oohtoday.com
Thu, Nov 12, 2020 at 5:17 PM

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IAB Europe Releases “Guide to programmatic Out Of Home Advertising” (Free download; IAB Europe)

…ese frames leverage programmatic automation to ser… · …t since March 2020, programmatic DOOH vendors have… · …key growth area for programmatic investment in 202… · …IAB Europe's newly published ‘The programmatic O… […]

iabeurope.eu
Wed, Nov 11, 2020 at 6:55 PM

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WARC: Lack of standardised measurement holds back the growth of programmatic OOH

…ld be the year that programmatic OOH went mainstre… · …and the adoption of programmatic technology and tr… · …fully on board with programmatic OOH, with 60% bel… · … with 60% believing programmatic that OOH is provi… · … spend on OOH using programmatic technology in the… · … the measurement of programmatic OOH. The State… · …broadcast nature of programmatic OOH. As the wo… · …e worlds of digital programmatic and OOH come toge… · …, how they apply in programmatic campaigns, and th… · …rements used by the programmatic buy-side. Simply … · …display criteria to programmatic OOH does not work… · …paigns. Layering on programmatic technology and da… · …ata has now enabled programmatic OOH to also work … · …ertisers agree that programmatic OOH is important … · …tisers believe that programmatic OOH is important … · …ut how they believe programmatic OOH campaigns sho… · … possibilities that programmatic OOH can offer, wi… · … the attribution of programmatic OOH. Cross-ind… · …ntatives across the programmatic ad tech and DOOH … · … Only with common programmatic standards – in … · …programmatic OOH can and must learn from the issue… […]

warc.cn
Wed, Nov 11, 2020 at 6:50 PM

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Misleading PR: Phoenix-based agency Colling Media says it has launched “game-changer” programmatic advertising for digital billboards

…s agency offers for programmatic advertising on di… · …eration to say that programmatic-purchased digital… · …However, the announcement doesn't say a word about… […]

prnewswire.com
Wed, Nov 11, 2020 at 12:08 AM

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CEO of JCDecaux-owned VIOOH explains the platform’s programmatic DOOH capabilities (Media4Growth)

…s for trigger-based programmatic OOH campaigns. Pr… · …r automated OOH and programmatic DOOH transactions… · …p their supply to a programmatic buy? If so, do… · …ately 87% is traded programmatically), thus enabli… · …f a brand’s wider programmatic strategy. Othe… · …t out to new buyers programmatically, significantl… · …obally, and trading programmatically in eleven, wi… · …aced by more mature programmatic channels to avoid… · …iving investment in programmatic OOH: Flexibili… · …in-flight. Value - programmatic technology is als… · …and SSPs to deliver programmatic DOOH advertising … · … is already planned programmatically, and the abil… · …th the emergence of programmatic technology, it al… · …mance goals, making programmatic OOH a unique tool… · … unique benefits of programmatic OOH is fundamenta… · …ey fully understood programmatic OOH and its benef… · …sed measurement for programmatic OOH and educate t… · …kets start adopting programmatic OOH, but we are c… · … are confident that programmatic technology provid… · …Jean-Christophe Conti, CEO, VIOOH. The VIOOH pl… […]

media4growth.com
Mon, Nov 9, 2020 at 10:35 PM

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Startup enters programmatic DOOH market in Indonesia dominated by its rival (Tech in Asia)

Available in Greater Jakarta, GoScreen is an affordable solution for brands, including micro, small and medium-sized enterprises (MSMEs), to advertise on digital billboards attached to Gojek’s two-wheeled vehicles. It charges a starting price of 10 million rupiah (US$709.80) for 250,000 potential consumers. […]

techinasia.com
Mon, Nov 9, 2020 at 12:08 AM

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Quebecor’s Out-of-Home ad inventory is now available via Vistar Media’s programmatic DOOH platform (COMMB)

… through Vistar’s programmatic platform. Vistar … · …work of 133 digital programmatic buying screens in… · …he only end-to-end programmatic ecosystem for DOO… · …Advertisers can now purchase DOOH campaigns on Que… […]

commb.ca
Mon, Nov 2, 2020 at 3:46 PM

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